Buying Diamonds and Avoiding Being Ripped Off

Purchasing diamonds for your loved one or even for yourself should be an easy process. At least, it may seem to be. Once you get into the store, though, you may become frustrated and overwhelmed. You do have numerous options but what is worse is that some jewelers are anything but honest. Many have deceptive marketing methods that may lure you in for all of the wrong reason. To buy great gems that will hold their value for years to come, it is up to you to be educated about your options. Mall Sales - 50 Percent Off? Often times, you can find diamonds for sale as 50 percent off. These big sales can be incredibly enticing, but they do have to make you wonder. What would cause the value of a diamond to fall so significantly that such a sale would be warranted? Experts warn that these are not likely the best deals. Often, the company will raise the prices in the days leading up to the sale. Or, the settings or chains that come with them may be priced significantly higher than valued. The Blue White Diamond Another worrisome rip off is the coloring scheme in which the provider states they are offering a blue white diamond. Due to various misuse and frauds, the FTC now limits the use of this term. In some cases, dealers will say these diamonds are better than others are, but that may not be the case. Many will have an oily or a milky look to them. This decreases the value. Do not buy from a seller using this term. Bright Lights When you arrive at the jeweler, be careful about what you are looking at. For example, you may notice that these facilities often have very bright lights. Those bright lights often make a diamond look better than it is. Some dishonest providers even use bulbs with a blue coloring to them, which further enhances the look of the stone. Yellow stones often look whiter in these conditions. A good way to avoid this type of swindle is to ask to see the stone in a different part of the store where the lights are not as bright. It is always a good idea to ask for the certificate for the stones before you buy them. This provides you with the information about the diamonds. You can always ask for an appraisal of the stone, too. For those who are purchasing a very high-end piece, it is critical to ensure you do not fall victim to these types of cheats. They can end up costing you a great deal of money if you buy the wrong one for more than its actual value.