Composition of Effective Marketing Research Apps
†Isnít this what every researcher wants to know - The composition of effective marketing apps? Of course, now that the gift of technology provides us with every way possible in making time consuming, traditional methods into timely and unconventional ones, effectivity becomes the deal breaker.
One of the most competitive marketing research apps providers is Civicom. It has taken most of the needs of the researcher and the respondent into consideration and has made very convenient apps as a result.
As a researcher, they need to keep track of respondents. Their responses to the inquiries via recordings or sent messages have to be kept and stored as they formulate theories, solutions or come up with new ideas. Not only should they have easy access to it, but it should be easily organized.†
As a respondent, in order for you to participate, you need convenience. You need the resource in order to respond instantaneously. On top of that, you need choices, choices of how you can reply to what is asked of you. The most popular way people interact nowadays is through their smart phones.†
Companies have created apps available to anyone with a cellphone, of course the app is applicable to smart phones Ė both Android and iPhones. Researchers just need to post their queries for respondents to answer in through their phones.
To answer, they can record their thoughts, impressions or opinions in an audio diary as they go about their daily activities. To begin recording they simply need to press a button. In the same way they can upload videos, messages, documents or images helpful in the research. Each respondentís recordings or interaction with the app are stored in their profiles according to the dates and times of postings. Each profile allows the researcher to tag keywords, highlight important ideas as they collect more and more data on a day to day basis.†
When respondents reply, they can do it at any time of the day, for as many times as they wish without the need for the researcherís participation. This software is so easy to use it is available to anyone with a mobile phone or land line. If the more people need to view the data collected, the researcher can easily invite others to view them online or form their smart phones.†
Most of the features in this app is user-friendly and accessible enough for most people. Although that has been said, companies still has their technical support group ready to assist anyone, from anywhere with whatever technical issue they encounter with their mobile app Ė again with just the dialing of their number. The company has proactively focused on the convenience of both sides, to enhance effectivity and productivity.†
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ABOUT THE AUTHOR
Ron Jacobsen shares his thoughts on the composition of effective mobile apps for marketing research. Civicom is a global leader in the marketing research industry that facilitates mobile research in gaining shopper insights.