Create More Sales Than You Can Handle.

Since you’ve selected this article there is a fair bet that you are or are about to be in business for yourself. If you are you’ve seen and heard all of the hype on the Internet about getting more sales, things like sell your products like crazy, get more sales etc. Well I’m going to tell you a simple way how.

Marketing is not selling. Amateurs have difficulty separating the two (see marketing definition article) and therefore can’t sell or market effectively. Creating sales requires lateral not traditional thinking. This doesn’t mean you don’t have traditional avenues such as advertising. It’s the thought process that has to be different.

Left Field MarketingI call this selling - with a difference.  The astute person knows the truth about marketing. Any businessperson who spends other people’s money (its worse if its your own money) on marketing that doesn’t make a return is an idiot (see cash flow article).

There is only one way to market and it can be done on a shoestring. Marketing is as easy as ABC (see ABC’s of Success):

Attract – Bag and keep –Cash in on sales.

Lets examine the ABC ‘s of marketing one at a time. A stands for Attract your customers. To do this all you need is to action an “Octopus System” or, in other words, a simple Self Generating Leads System. The more octopus arms (ways) to do this checklist the better.  But you must have at least 10 to start with.

TIP: There is more to selling than personally speaking with customers face to face. You must also market your services through other avenues.

Here is some additional information to consider. Here are “30 Questions To Improve Business”. In answering the following questions you will identify instantly ways to bring in more customers and grow your business.

The asterixis identifies must haves. These 30 questions will immediately pinpoint where your business is doing well and where you can take action that will produce rapid results.

You should be aware that each question you answer ‘no’ to probably means that you are losing out on untapped profits. The purpose of this process is to motivate you to make marketing a top priority.

Questions                                               1 Can you and your team name ten points of difference that set you apart from the competition?                       2 Do you communicate the benefits of your product in 5 different ways in your promotional literature, website, letters etc?                   3 * Have you two Telemarketing teams working, one for attracting new customers, the other for servicing your existing customers?       4* Do you use Direct Mail to attract new customers?           5 Have you tested PR to attract new customers?                6 Are your ads powerful direct response ads that compel the consumer to contact    you?               7 Do you advertise in publications that your competitors don’t?        8 Do you use scripted words when contact is made with customers?   9* Have you tested pay per click search engine advertising?       10 Do you use Internet Advertising?                       11* Do you send regular email communications to your customers and prospective customers?                              12 *Do you spend 2 hours training your sales people each week and does your key team members use leading edge sales skills?               13* Do you have three effective lead generation processes in place?   14 Do you set up ongoing communication with qualified leads consisting of phone calls, letters and emails?                       15* Do you obtain and use testimonials from your best customers?   16* Do you have an excellent referral system in place?           17 Did you know there are more than 30 ways of obtaining referrals?   18* Do you offer something of value to your website visitors in exchange for their contact details?                             19 Do you know how to write an advertisement or article about your business to instantly grab the attention of  the person reading it?           20 Do you have an email newsletter?                       21 Do you have a birthday register for your clients’ birthdays?       22 Are all members of your team trained in the best way to sell?       23 Do you rent or purchase mailing lists of your target customers?   24 Do you take amazing care of your current customers?           25 Do you include a ‘PS’ in all of your sales letters and emails?       26* Do you communicate by mail, email and telephone on a frequent basis to your current customers to ensure they know what you have to offer?   27 Do you use twenty ways of marketing to promote your business?   28 *Do you use ten ways to market your business every day?       29* Do you follow up a mail out with a phone call?            30 Do you know how your competitors market their products?      

Big Tip. Pick just six of the above tips that are important to you and insert them into your system today.

Do up a full octopus system for your business and add additional sources every day until you have all of the arms covered above. Don’t waste your time! Get stuck into it now!

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