Dan Cavalli

Creating a mini Lead Generation System in Less than 24 Hours

Let's get started and design a Lead Generation System.

As mentioned in my previous articles, it's essential that you have enough information and data to draw upon. If you don't have this, see my previous articles on these related topics.

At this stage you should be drawing information from newsletters in your field, joined discussion forums, read articles and subscribed to tips and e books on your particular product or service.

Let's get started and design a Lead Generation System.

Step 1: Take an A4 sheet of paper and title it "Lead Generation System."

Rule it with two parallel lines, about one inch from the top and two vertical lines to form three equal columns. Title these columns:

Category, Specifics, How Often.

Step 2: Write out as many categories of contacting that you can think of (minimum of four) to source prospects. Break each category into five parts. For example, you may have Internet as a category. The five parts may be:

Joint Ventures, E zines, link partners, purchased lists, Blogs,

From the 5 categories you should have 20 sub categories.

Step 3: Under Specifics, write four specifics for each sub category. For example, under the category of Joint Ventures, your strategies could be:

Article directories, White papers, Articles, Reports or reviews.

This should create 80 specifics for you when you write down 4 specifics for each of the 20 sub categories.

Step 4: Under the heading of How Often, enter how often for each item. For example, if one of the specifics in the middle column is white papers, you may write Once a Week or Once a Month or Once Every Quarter.

The real secret is to have self generating strategies happening automatically, so automate your methods and systems to ensure you're using them to your best advantage.

This exercise is a big ask for the beginner. Frustration may set in after a while if you don't seem to be getting the knack of how to do it. Don't give in, you are almost there and have nearly accomplished your task. You will be well rewarded once you have finished.

Remember, the alternative, write a business plan. You can expect a great outcome by spending 100 - 200 hours completing a fully fledged business plan. However this idea is a small price to pay for having a tool as effective as this.

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