Terry Keenan

Creating Candy Displays for Party Stores

If you manage a party store, you know that there are just as many different kinds of party supplies as there are parties! However, the one staple that seems welcome at almost every kind of party is candy. So, it only makes sense that your party store should have a candy display.

How do you create an effect candy display for your party store? One that offers convenience for your customers and a lucrative stream of income for your party store?

Start by asking – and answering – the following three questions.

1. What Kind of Candy Supplies Does My Store Sell?

This is the simple part: The kind of candy your party store sells will help you determine which plastic containers you should use for your displays as well as where in your store you should situate those displays. For now, just get a mental visual (of course, a spreadsheet doesn’t hurt!) of the kinds of candy your party store sells.

2. Which Plastic Containers Would Best Display My Candy?

Do you sell bulk unwrapped candy ideal for piñatas? Do you sell bars of candy great for gift or treat bags? What about lollipops, gumballs, and novelty candy?

Party stores cater to a variety of party candy needs, so it’s probably safe to say your party store sells a wide assortment of candy. This means you’re going to need to look at an array of plastic containers and other display fixtures for showcasing that candy.

The most important things you should consider about your candy as you’re determining the best display fixtures include:

• The size and weight of you different candy types.
• Whether your candy is wrapped or unwrapped.

Of course, you can’t make a final decision on the kind of display fixtures you’re going to use to create your party store candy display until you decide where in your store you’re going to situate those displays.

3. Where in My Store Should I Display My Candy?

Where you situate your candy display depends largely on both the amount and types of candy you’re selling and the kinds of display fixtures you’re using (or want to use). Just as there are display fixtures suited for every kind of candy, there are also display fixtures suited for certain areas of your store.

• Countertop and Point of Sale (POP) Displays: Creating a candy display on your party store’s candy display and POP areas works best if you’re using small kinds of candy. Plastic containers of various sizes as well as small wire display racks work great for countertop and POP displays.
• Floor Displays: Floor displays of party store candy are great for every size of candy. Create a floor display if you’re displaying large candy like candy bars, or just large numbers of small candy like bulk wrapped and unwrapped candy. For floor displays, you can use everything from plastic containers situated on wire display racks or convenience store racks to tall rotating displays like 30-bucket rotating racks.
• Wall Displays: Because they’re hanging from the wall, it’s best to only use small, lightweight kinds of candy for wall displays. Look for display fixtures such as slat walls or pegboard racks, as well as the plastic containers, cubes, and pegs that go with them, or consider wire bucket racks designed to hang from or mount to your wall.

Article Tags: Party Stores, Party Store, Candy Display, Plastic Containers, You’re Going, Display Fixtures

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