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Customer expectations from online courier serviceThere is a huge gap between what customers want and what the online courier services are offering. The delivery experience and speed are the most common expectations; however, courier services that claim to be “professional courier services” are failing to fulfill these expectations. Let’s understand what the expectations of the customers are and what motivates the customer to choose a particular courier service and how these expectations can be fulfilled.
There is a huge gap between what customers want and what the online courier services are offering. The delivery experience and speed are the most common expectations; however, courier services that claim to be “professional courier services” are failing to fulfill these expectations. Let’s understand what the expectations of the customers are and what motivates the customer to choose a particular courier service and how these expectations can be fulfilled. Who are the customers of the online courier services? Millennials – They want fast delivery Half of the Indian population is millennials who want everything quick and instant. With a spending power worth $10 trillion over their lifetimes, millennials are the biggest slice of the consumers. (Forbes). As per a report from McKinsey & Co, the younger consumers (millennials) are more inclined (just over 30%) to use same day courier services over regular delivery. For the effortless ordering that they desire, the courier services offer the option to book courier online. But convenience is not enough, they want convenience with speed. For them, faster delivery means one day delivery and to avail instant delivery or one day delivery, almost 25% of consumers are willing to pay significant premiums. And because of the rising younger consumers, this share is expected to increase. Affluent audience – Willing to pay for a better delivery experience If the customer is rich and willing to pay higher on buying a product, they would like to have a delivery experience which ensures that the expensive items are delivered with care. They are willing to pay more for better delivery service. Tech-savvy – These are early adopters of technology People who are the most innovative and support technology want more and instantly. Whether it is food or entertainment or a courier pick up from a friend's place, they want it all at a click of a button. As per NTRS, the tech-savvy also known as the “explorers” are 41% of the consumers of the on-demand economy which includes on-demand courier services.
SMEs – Small and medium-sized business competing with big eCommerce companies 45% of India’s GDP is contributed by the SMEs, which is triple of what the corporates contribute. To be able to keep contributing they need to catch up with the expedited delivery that other big e-commerce businesses are offering. SMEs need to make sense of reasonable and substantial approaches to expedite delivery without affecting their key role of running a successful business. Delivery can be a muddled procedure and for a start-up, the best way is to complete it from a pro. They need the fastest courier service that can help them meet the faster delivery needs to be able to build customer loyalty. What do these customers want? What are they looking for in their delivery service provider? The young, tech-savvy, affluent and SMEs are looking for faster and better delivery solutions. It seems clear from the above definition of the various types of customers, what they want but let’s put it down in points to understand how their needs can be met by the professional courier services.
Conclusion For all types of customers, whether individual or SMEs, the requirement is clear; they need a professional, fast courier service that understands and meet their need for a better service provider. Courier companies like Pidge provide delivery solutions to SMEs so that they can build customer loyalty. To individuals as well as SME customers
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORPidge is an app-based on-demand same day delivery and courier service. With guaranteed 60 minutes courier pick up with instant same day delivery we are the fastest courier service in Delhi NCR. Our delivery executives make us the preferred same day courier service. Each of our delivery executives is a background-checked, verified employee. We don’t have freelancers, which makes our service dependable. We operate 365 days a year, 7 days a week from 7 am to 11 pm.
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