Businesses can now save money on printing and still get standardized, high quality printing, by working with companies that use the digital printing method.
There are two main methods of printing: offset printing and digital printing. Offset printing has existed for many years and produces printed images by pressing inked printing plates onto paper. Offset printing is overall, a very limited method of printing and is fast being replaced by digital printing, a modern printing method that came into being with the evolution of computer technology.
Digital printing uses modern printers such as laser or ink-jet to print directly from the computer. Digital images are created using software such as adobe illustrator or InDesign. This process eliminates the use of printing plates, which are time consuming to create, are complicated to use, and tend to be very expensive.
Most printers are now recommending digital printing to businesses, especially for printing activities such as standee printing. This is because digital printing takes lesser time to complete a printing job. Corporates don’t have a lot of time to wait for marketing material to be printed as this only gives their competitors more time to react. Digital printers are capable of transferring multiple colors onto paper at the same time, giving you completed work in one pass. Offset printing will require application of ink to happen and different times, and this takes a lot of time to finish.
Most marketing material is campaign specific and due to this, it becomes useless after a campaign is over. For instance, marketing posters targeting the Christmas period are only relevant for that period. For a business therefore, it makes sense to use digital printing which is cheaper, to avoid spending so much on material that is so seasonal. By using digital printing, a business can have more budget to put into other purposes.
Another way that digital printing helps a company to save money is by reducing wastage of paper. This happens in two ways. First, a digital printer can print a minimum of one sheet. This contrasts the offset printer, which can only print in batches. To get one printout with an offset printer would mean having to waste a lot of paper. Secondly, because you are assured of standardization of quality when using digital printing, you won’t waste ink and paper with trial and error reprints. More so, digitally printed images are flat without any texture on the paper. Offset printing on the other hand tends to leave raised impressions on the paper due to all the pressing involved. Some of the raised impressions can be unsightly, and more resources would have to be used to print new material.
Last but not least, digital printing gives you quality. Quality of marketing material helps a company to communicate to its customers about its high standards. As everything is computer generated when using digital printing, the quality of work when doing leaflet printing for instance, will not vary, as long as you retain the same settings.
