Do the online courier services know their millennial consumers well?

You just can’t sell anything to Millennials. If you think that if they use an on-demand courier service app to make a courier pickup from home makes them lazy? Then you are wrong. It means they value time and believe in technology. Millennials are the fastest-growing group of consumers which the online courier services must tap to stay growing in the on-demand economy. They are sharp, tech-savvy, value-driven and powerful consumers.

In the future, there would be more Millennials in the economy, as per the demographic surveys. Now if you have to please a Millennial how would you do that? If you want them to use your products what would you do differently to make sure they are inclined to use your online professional courier service next time they want to order food from a restaurant that does not provide online delivery?

Here’s what you need to learn about the Millennials as consumers.

They are tech-savvy

For a courier service who has an online app then you might find them using your app to book courier online. They have been exposed to technology when they were young therefore they are more tech-savvy than their previous generations. But because they are open to using technology does not mean they would jump at any innovation you try and sell. They also believe that tech should make life easy and be convenient to use with benefits that mean something. Like an app that helps book courier online as well as track the package throughout the process of courier pick up and delivery.

They value a great experience

They are creative and adventurous at the same time value experiences. They would keep coming back to you if your online courier service interface is user-friendly and your services provide a great experience. Many on-demand companies resort to freelancers/contractual riders for delivery; as a result, it damages the brand's service reliability. Therefore many companies like Pidge have now started a reverse trend of hiring delivery executives as full-time employees. After all, they are the face of any delivery service. 

They value time and money

Why do you think the economists and surveys point to the fact that Millennials would be the richest even at their retirement? The reason is they value both time and money. They will prefer using an online on-demand delivery service to get corporate gifts picked up and delivered to save time to get stuck in traffic. If they forget important documents at home, they wouldn’t be sending a driver or travel themselves all the way back, just to get them. They would rather use an app-based delivery service to do the job. Therefore any professional courier service must cater to their need for saving time and money both.

They are trendsetters

They are highly social and people follow them. They do not just use a product or service they review it online. They have a strong presence on social media and any bad same day courier service may not escape a bad review that will go viral and impact the business. Not only do they influence their age they also influence their parents. For any new technology that their parents try they rely on their millennial kids to teach them how to use it. Similarly, if you have an app-based delivery service then the Millennials would be advancing their parents too to book courier online and how to do it.

Many start-ups like Pidge have already moved from the gig economy to hiring own employees. The Millennials are adaptive and open to change but they value innovations just. Personalize the products or services, if you want your brand to grow. You need to understand and make your strategies around the needs of the biggest chunk of consumers called the Millennials.