Do Your Business Cards Get Attention?

When creating business cards for your company or services, do you get results. These small pieces of paper are meant to do more than to be thrown away. Those cards with the right information, a catchy design and the right branding could boost your business and get you more return customers. In any industry in which you are handing these out, it pays to have a professional design created for your organization.

What to Include

As you create business cards for your organization, don't think gimmicks or tricks. Rather, ensure the card does its job by conveying information about you and your business to the right people. The following tips can help to make that happen.

- Who are you? As a previous customer pulls out the card you gave him three months ago, he or she needs to know who you are. Ensure the card emphasizes the business and its service. Ensure the brand logo is prominent and clear.

- Stand out with embellishments, such as pieces of raised material on the card, if it works for your business. Use only images that continue or carry the theme of your business.

- Communicate what the company can do for the customer on the card. In a short phrase or description, show how the company can solve the customer's problem. You may wish to list services provided, but ensure you are solving problems the customer has.

- Color is a good idea. Though it does add a bit more to the cost, it can add a significant impression to the cardholder. Even more important, you will want the coloring to stand out only if it works for your business. Even just having your company name in bold colors can be eye catching enough for holders.

- Do include your contact information. This includes where you work as well as contact information for phone calls. Add your website, Twitter handle and your Facebook name, too. If you use these for communication, include them.

- A minimalistic design is often best. Business cards with limited information are easy to read and use. Those with too much information often become too complicated to figure out. Add only information that's relevant and will get the customer to pick up the phone to call you.

Business cards are something every professional should have. Use them regularly. From informal get-togethers, such as handing them out to friends and family members to business acquaintances, you want to be front of the mind with potential customers whenever possible. This provides an avenue for you to do just that.