For Rent Media Solutions™ Expands Online Exposure to Hispanic Audience
Norfolk, VA—(October 9, 2006) –For Rent Media Solutions™, a division of Dominion Enterprises, launches ParaRentar.com™, the fully-translated, Spanish apartment listing site, which offers over 4,000 ap...
Norfolk, VA—(October 9, 2006) –For Rent Media Solutions™, a division of Dominion Enterprises, launches ParaRentar.com™, the fully-translated, Spanish apartment listing site, which offers over 4,000 apartment listings for the Spanish-speaking community.
“With an all Spanish website, ParaRentar.com will give apartment seekers the freedom to shop without a language barrier,” says Terry Slattery, vice president and general manager of For Rent Media Solutions. The Hispanic community is one of the largest and fastest growing minority groups in the U.S. This website demonstrates the company’s commitment to the Hispanic market.”
The U.S. Census Bureau found that 53% of Hispanics were renters and by the year 2010, nearly 20 million Hispanics will be searching for apartments in the United States. According to research completed by www.eMarketer.com, one million more Hispanics are using the internet in 2006 than 2005. eMarketers.com predicts this trend will continue to grow resulting in a 33% increase of Hispanic internet users by the year 2010. In conjunction with Apartamentos Para Rentar® Magazine, ParaRentar.com was created to fulfill the needs of this growing market as a resource for apartment seekers.
“The option for the Hispanic consumer to shop for an apartment exclusively in Spanish is one of the most exciting features that For Rent Media Solutions and ParaRentar.com have to offer,” says Elsa Morales, director of Hispanic Initiatives. “We currently offer print advertising in Apartamentos Para Rentar Magazine in 13 metropolitan areas across the country giving our advertisers a complete media solution for all of their advertising needs.”
The end user will find that ParaRentar.com’s search options are user-friendly, allowing better results for the apartment seeker, as well as the communities listing their apartments for rent. Apartment seekers will also have the option to customize their price range to better fit their needs.
After selecting a city on the ParaRentar.com homepage, apartment renters will be automatically directed to the amenities page, helping them refine their search and bring them closer to a community of their choice. ParaRentar.com also offers a details page, providing an in-depth description of the apartment community. Here, the end-user can find floorplans and photos of the community as well as a map for directions. The site offers a variety of listings for the apartment seeker, with an amount that far surpasses any other apartment listing service that specifically caters to the Hispanic audience.
ParaRentar.com™, owned and operated by For Rent Media Solutions, is a fully translated, Spanish apartment finding website with an extensive database of over 4,000 apartment community listings, featuring a presentation of property photos, detailed floorplans, e-maps, and pricing information. ParaRentar.com™ showcases listings provided by Para Rentar Magazine® and For Rent Magazine® and offers property managers and owners the ability to utilize virtual tours of their properties. In addition, our exclusive online Management Console provides property managers and owners their own personal ID and password allowing unlimited access to add or update listings 24-hours a day, 7 days a week.
About For Rent Media Solutions™
Headquartered in Norfolk, VA, For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from over 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine, as well as ForRent.com®-The Magazine™, and publishes 84 magazines covering more than 190 markets nationwide, as well as Senior Outlook™ and Para Rentar™. For Rent Media Solutions operates four additional websites: ForRent.com™, SeniorOutlook.com™, CorporateHousing.com® and ParaRentar.com™. We are a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, VA, is a leading media and information services company serving employment, real estate, recreation, and industrial markets in the United States. The company has 503 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of nearly 6 million; over 40 market-leading websites such as ForRent.com, Homes.com, and Traderonline.com reaching over 8 million monthly visitors; data capture and distribution businesses such as Dealer Specialties; and web services businesses across all the company’s industry categories. The company has 6,600 employees nationwide and estimated 2006 annual revenue of $850 million. For more information on Dominion Enterprises, visit www.dominionenterprises.com.
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ABOUT THE AUTHOR
Erica Campbell is the Marketing Manager for For Rent Media Solutions, a leading apartment resource for searching apartment communities nationwide.