Free Downloads - the good and the bad
Potential Time and The Business Promoter have been working on how to provide small to medium businesses with tools that are free to use and have the ability to increase business income. This week they released a kit that will change the way small business market and advertise.
We have all stumbled across sites that are offering free downloads. But are they always that good? What inevitably happens is you end up with a hard drive of useless stuff that you have to wade through and often cannot make head or tail of anyway.
Then there are the items you purchase. These are digital items such as ebooks or software that will help you manage and market your business online. If there is a price on them they are probably of a higher quality. But then you have the problem of what to buy and how much your budget can withstand.
There are not many organizations out there that can provide you with a fully integrate system of help and support. Those that do often charge a large sum of money to assist. You need to source the select few that will balance cost effective support with free support.
The biggest problem that exists on the internet for business owners is the amount of information that has to be waded through to get to the real stuff. What you are looking for are quality ebooks and software that you can use now or later to learn from and build your business.
You want to learn from those who have gone before you. Often the free stuff is all you need. Other times you may need to grab quality help that you have to pay for.
If you pay for help consider items you can resell. Resell rights allow you to make a bit of extra money from your website or have give-aways to lure new customers. Make sure you always use digital products - that is products that can be downloaded.
If you do find free stuff consider it carefully. There are a few business resources out there that will offer fully packaged free tools that have been tried and tested to assist you. Most of these will be free to on sell to make extra money or offer for free as sweeteners through your business.
So free downloads are good but only if you get quality from quality services. Don't overload yourself with singular downloads that you will lose on your computer. Align yourself with one or 2 sources to obtain quality information so you can increase your business profit via the internet.
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ABOUT THE AUTHOR
Katherine Quirke is an Australian based business entreprenuer. She has worked in the IT industry for over 10 years and owned a number of businesses over the last 20 years. Sharing her knowledge has become a passion. Further information may be referenced at: www.onlyfreedownloads.com; www.yourbusinessresource.info