Give Your Prospects Value
Free workshops and teleclasses can be an extremely effective way to build relationships with potential clients. But, there's nothing worse you can do to your prospective clients than waste their precious time on an hour-long commercial disguised as a free workshop or teleclass! Give them what they really want - valuable content that will help them grow their business and keep coming back for more.
Have you ever attended a free workshop or teleclass just waiting for a nugget of wisdom that would help transform your business? But when it's over you think, "Well that's an hour I'll never get back"?
Don't get us wrong, we think free workshops, seminars and teleclasses can be an extremely effective way to build relationships with potential clients. But, there's nothing worse you can do to your prospective clients than waste their precious time on an hour-long commercial disguised as a free workshop or teleclass!
Sure, you might get lucky and get a one or even two new clients. Unfortunately the vast majority of the time your prospects will walk out or hang up annoyed that you just wasted their time. Now they're even more frustrated and even less likely to attend your future workshops. And you can just forget about them passing on your information to a friend!
So here's a novel idea...when you are fortunate enough to have a room full or line full of people that are interested in hearing what you have to say, make it worth their while! Give your prospects some valuable information they can start using immediately.
For example, how many times have you heard your prospects and clients say, "Yeah, I have been meaning to do that but I just haven't gotten around to it yet."? We all know why they haven't done it yet (whatever "it" may be). They don't have an easy way to accomplish their task or achieve their goal.
Why not give them a strategy - your strategy - that helps them get around to it?
We can guarantee every person sitting there is waiting to hear what you have to say because they want you to help them find a way to take away their pain or help them accomplish their goals.
When you help people discover an easy way to solve their problems or achieve their dreams, three things will happen:
1. Your prospects will recognize you as an expert. Remember, experts are called on as a first resort versus a last resort, they get paid more money, and are offered more opportunities like paid speaking engagements, joint ventures and endorsements.
2. Your prospects will appreciate your generosity and want to reciprocate. They will buy from you, refer others to you and evangelize about you.
3. You will unleash the power of your Marketing Karma" and help you create an abundant business that not only thrives, but provides value in the world.
We challenge you to create a program that provides value to your target market - all wrapped up with a neat bow just from you! Your prospects will love you for it, tell everyone they know about it and keep coming back for more!
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ABOUT THE AUTHOR
Kelly L. LeFevre, MSM, and Molly A. Luffy, MBA, authors of the upcoming book Unleash Your Marketing Karma: How to Build Your Business by Giving It Away, are Co-Founders of the Business Building Roundtable. This free virtual community helps service-based solo/micropreneurs create powerful strategies and implement innovative techniques to achieve their ultimate success and satisfaction. To learn more visit http://www.BusinessBuildingRoundtable.com