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Handling Objections - A Secret Of Top Producers Revealed

You risk losing sales if you try tpo overcome objections before finding out if you have the final objection or if they will raise more later. This article reveals valuable tips and techniques for handling objections and closing sales.

Many salespeople act too quickly when faced with an objection. There is an important technique we need to use to get the sale. Why do we act so fast? Maybe it's an adrenalin thing. Maybe fast action is caused by fear of losing the sale. Maybe we just want to show how much we know.

Whatever the reason, top producers know that there is an important step between hearing and understanding the objection and charging forward to solve it and close.

The important step is asking if they have any additional objections. If you proceed before the customer has told us the objection is the only thing preventing a deal, we risk an unconvinced customer after we have dealt with the objection.

As an example, let's assume the customer raised the dreaded price objection. If you successfully answer that challenge and convince the customer the value is greater than the price, the customer nay still balk at signing on the dotted line. When you ask why, they may say they are getting it in 90 days. If you solve that one, they may say they have to check with their Uncle Louis before buying. In other words, you can be run around by a customer unless you find out if the objection raised is the only problem before you proceed.

A good way to do this is to agree with the customer! In this example, we will assume the customer has raised a price objection. I suggest that you agree. "I see so you are not going ahead because of price? I understand. Price is a very important factor. May I ask, other than price was there anything else preventing you from investing in our product?"

At this point, the customer will either raise more objections or say there is nothing else. Customers should feel relaxed at this point as it looks like the salesperson is giving up on a sale. They often tell you even more how if it wasn't for the price they would love to have your product or service. Only when they say the objection raised is the only thing preventing or delaying a purchase are you ready to proceed to close.

This technique works with all objections, not just price. Let's take another example. Let's look at "We cannot do it now but we will be buying in three months. The salesperson should respond with something like, "I understand. Everyone should take time to make important decisions. May I ask, other than the three month delay is there anything else standing between you and owning our product/service?"

To be successful, you should only proceed with overcoming the objection after the customer has told you there is nothing else. If you have their word there i nothing else, you are ready to close when you overcome their objection.

So, take your time. Don't jump into objection solving before this critical step and your sales will increase.

In another articleFree Web Content, we will discuss how to overcome common objections.

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ABOUT THE AUTHOR This article for sales professionals discusses an important step in overcoming objections and closing sales. If you sometimes deal with objections but still do not get the sale, the technique discussed may be the answer. For more sales training articles, visit Carl Davidson's sales training blog at

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