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How agencies are transforming into a recruitment marketing partner

If you are also looking to become next modern recruitment marketing partner, be tech savvy and sign-up for an online tool. It also helps you to partner with prospective clients.

The old and traditional way of handling the recruitment by the placement consultants and recruitment agencies is now fading away. They are now becoming more tech-savvy and brand themselves as recruitment marketing partner to any organisation.

These modern recruitment players are pitching themselves as the ones to analyse the company's brand value in the market, the type of communication required to reach the candidates, and following which will create a profile of the type of best fit candidates for the position on offer. If HRs are yet to decide on whether to partner with them or not, here are 5 major reasons why HRs should hire one now.

  1. Agencies are better to discuss the approach with

Without doubt recruitment agencies are the experts with whom HRs can discuss about the staffing requirements in the company. They have researched the job market in depth. Just give them the need to hire and they will chalk-out the whole blueprint for the process ahead. The best part is they themselves set the parameters and expectations for sourcing, interview scheduling and final closures of each job opening.

  1. Let them decide how to advertise the requirement

Recruitment partners are well connected with various advertising sources to promote the job opening at hand. They know where to reach the candidates, and some even may have an existing database of qualified individuals. Whatever the case may be, recruitment partners will make sure you are receiving appropriate amount of profiles to process ahead. This is something HRs need to express to the recruiting team when making the recruitment plan.

  1. Throw all worries to them

A recruitment team can handle all tedious, but essential details associated with hiring qualified professionals. The team consists of professionals who will draft job descriptions, seek out candidates, and use their connections and recruiting channels to post advertisements related to the job opening. Some recruitment teams even attend college events and job fairs to get gather the relevant profiles.

  1. Branding the company to candidates

Once resumes begin flowing in, the recruitment team will collect and review them for you, thereby saving your hours of time. The team chooses the best candidates for you to speak with and will set up the initial interview round. If needed, special testing will be implemented to ensure candidates have the desired skills you demand. In factArticle Submission, some teams may even offer basic training for qualified candidates to help minimize the time it takes for you to close the position.


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The modern recruitment marketing partners have also implemented an online applicant management software in their organisation that helps them to connect complete hiring team, track applicants across various stages of interview, social recruiting and real time reports generation.

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