How Deals and Coupons can Boost Your Business

We're still amidst the COVID-19 pandemic, and small businesses are struggling to keep their doors open. However, the struggle is real for the customers as well.

Offering delivery deals and coupons when times are hard may seem illogical, but now is the perfect time to encourage your customers to keep ordering your food or products. Adding discounts and delivery deals will make your customers happy and help your business thrive in the long run.

This is a business strategy that can bring a short term increase but long-term success.

Here's what you can do to lessen the burden on your customers:

Delivery Deals-Many independent businesses are already offering beneficial delivery options for their customers. Attractive deals such as curbside pickup, contact-free delivery, and even free of charge delivery make your customers feel safe and appreciated.

By offering delivery deals, your customers can order without leaving their homes' comfort, which can play a huge role in their decision-making process. You can learn a thing or two from the pizza industry on this topic. 

Free delivery and pizza discounts are a lifeline for small pizzerias during this difficult time. In fact, many of us are limiting our public outings at the moment, but some customers may lack the means for order pickup or have a compromised immune system.

With the option of free delivery, you are making it ten times easier for customers to select your shop.

Coupons & Discounts & Promo Codes-Keeping your coupon game strong can slightly ease the financial strain on your customers while it keeps your business running smoothly. Special offers and discounts are a great way to capture your customers' attention and keep them coming back.

Apart from the obvious reasons (keeping a customer-centric mindset), here is how delivery deals and coupons can benefit you from a business standpoint.

1)You Can Attract New Customers

Let's get real. Keeping an old and satisfied customer is far easier than attracting a new one. But, coupons and special offers can be an effective way to draw in those newbies. Not to mention affordable.

Of course, some of them might be just one-time customers, but even attracting no more than a few new regulars can boost your revenue significantly.

Those newcomers will not mind paying the full price for your products down the line if they're with the result. Free delivery deals can also be a crowd booster that you should not neglect.

2)You Can Increase Brand Awareness

Coupons and deals can put your beautiful products on the map. They are a low-cost way to advertise who you are and what you do best. Even if customers don't make full use of your coupons or delivery deals, these offers can put your brand on their radar.

And next time when the need arises, they might use that coupon or delivery deal. Coupons and deals are a very prudent way to reach a wider audience.

3)Use Coupons and Offers Strategically to Boost Sales

Setting an expiration date on your special offers and coupons creates a sense of urgency that will motivate your customers to "close the deal" and order. After all, scarcity sells like no other.

You can also mix product and strategy by targeting an item on the menu that isn't your top seller. Create an offer around it and watch it grow in popularity.

4)Cultivate Loyal Customers

Including delivery deals and coupons in your marketing mix can add up to loyal clientele in no time. Everyone loves a bargain, mostly when food or a fantastic product is concerned.

Discounts put money in your customers' pockets, and the good news will spread. Customer retention and loyalty are the biggest motivators to use special offers and deals.

5)Match Your Deals and Coupons to Cater for Specific Goals

Whenever you create a special offer for your customers, you need to have a specific goal in mind. Do you want to attract new eyeballs to your business or retain customers?

Maybe your goal is to boost sales or promote a new dish. Whatever the case may be, you need to customize your delivery deals and coupons according to a clear strategy or risk getting into a situation you did not desire.

By implementing attractive new deals and coupons, you will undoubtedly attract potential and existing customers. The best part is that it benefits you, as well as your customers.

After all, when it comes to great products, everyone loves the word "extra!"