How to Best Attract Independent Courier Jobs

The perennial concerns of the independent contractor are tomorrow, next week, and next month. What will be the net worth of tomorrow’s contract? How will I manage to balance the competing demands of next week’s workload? Will I have enough work next month to turn a profit?

Even the most stable businesses in transportation juggle these doubts in their strategic planning. Comfort comes from being fast, flexible, and featured - to a point that you can be assured that work will come to you.

Niche Marketing

Attracting courier jobs often comes down to marketing. But marketing is an industry in its own right and a behemoth principle in business that manifests itself in many forms in this consumption driven economy. Choosing the right marketing for your particular needs is imperative. And for the independent delivery driver, 'right' means niche. Targeting a specific product, stream, or trend in your market of choice takes time and requires strategic planning and consultation. But whether you choose an online presence, personal contact, event participation, or a balanced combination of all these, and more, the right niche marketing channels and targets will help work come to you.

Word of Mouth

Business to business marketing has always been tricky, not least for the independent operator. This is because for the person hunting down a range of small-scale courier jobs, there remains an indelible value to word of mouth marketing that has not been eroded by the clamor for online and social network marketing. Many of the most successful independent operators rely on repeat (if occasional) business from a string of clients who have come to them through indirect or direct referrals. Investing time and effort into planning a network and system of referrals that will get your name out to the right people is vital for assuring a regular influx of work.

A Clear Brand

Part of making sure any advertising and promotion of your business is successful leans heavily on the clarity of your brand. You do not need to be a conglomerate to develop branding. Even a business run under a personal name and founded upon personal assets can present a brand based on the individual’s identity, communication, and service. Once you have identified the courier jobs you wish to attract, you then need to envisage clearly the image, service standards, and reputation you will need to make sure people seek you out. Being able to do this relies not only on intuitive understanding of your transportation abilities and market, but also on your capacity to plan and craft your brand.

Quality, Quality, Quality

Ultimately, even the best approach to creating your brand presentation will crumble if it is founded on cynical spin. Quality has no substitute. There is great value in understanding how the best companies are able to draw a steady flow of courier jobs due to their quality of service. From handshake to package control, their experience in their given market has functioned to hone their skills by no accident. Rather, consistent review and planning has seen improvement. Seeing your work as a continuous path of training and skill development will attract clients to you simply because you try harder than the rest.