How to Best Display Merchandise on a Shop Fixture

Displaying merchandise creatively takes time to complete and grab customers’ interests right away.  The merchandise should be easily accessible to customers and it is frustrating for customers to sort through disorganized merchandise on a shelf, table, racks, or other areas.  Stores need to continuously keep their items organized to make it easier for their customers to find the merchandise.  The store must make sure the merchandise is readily available for the customers as it will help the store to make money.  The stores should make it easy for customers to find the best goods that your store has to offer even if those goods are higher-end items or designer labels.The first thing the store can do to ensure they will be able to display their merchandise properly is to stop overloading the racks with lot of merchandise. Customers will find it hard to search through or find what they are looking for in the rack.  Instead, change the rules on basically how much items you want to have in the racks.   Allow to have only a definite number of items, so they will be able to go through the items easily.  Make use of shop fixtures and use the wall space effectively by hanging up some artwork such as murals on the walls as it helps to set the mood for the store.  For example, a children’s store could have a mural artwork painting of children playing at the park.  The mural artwork will also bring positivity and happiness to the store too.Some of the best type of the shop fixtures or shop fittings a store should buy are uniform hangers that are all of the same style or color, size rings, circle/round racks, straight racks to line on the walls to use the full amount of space available in the store.Stores that use mannequins to advertise their products have the most advantage especially if they have window display.  The window displays works when the store is open and when the store is closed, so it is a 24/7 advertisement tool available all of the time.  A showcase display will have a focal point and an attention-grabbing factor to show how the merchandise will look when it’s worn.  To use that focal point the owner will need to look into using their creativity, location, and lighting of the area.  One popular idea that many store owners use is to have mannequins hanging around the store wearing the merchandise.  If there is space available,  consider getting chairs, couches and other furniture.  Position the mannequins on the couches, chairs as if they were lounging around; such as having a female mannequin on the phone or powdering the faces.  An additional idea is to position the mannequin as sitting and smiling with one of her arms behind the couch.  This will stop potential customers in their tracks and surprise them.  It’s a unique way of displaying the merchandise.   You can ask customers if they would like to pose with the mannequin, and take a picture for them; get their email addresses so that you will be able to send them the eye catching mannequin photo with your store’s logo on the photo.  Another innovative idea is to use the mannequins as decorations such as dress mannequins or dress forms dressed in more of a vintage style and then use them to display merchandise such as clothing and other types of merchandise.  They can be used to encourage customers to place their business cards on it for a chance to win a prize such as a contest or raffle. These are creative and unique ways to network with your customers to keep them coming back regularly.  Visit a shop fitting store and  get more ideas.