How to Really Benefit from Associations (Part 3 of 3-Part Series)

This is Part III in a 3-part series. For your convenience, theentire series is online here:· Part I: “How to Develop Industry Contacts”http://movingaheadcommunications.com/associations1.html · Part II: “Tips For Improved Networking in Associations”http://movingaheadcommunications.com/associations2.html· Part III: “Researching Associations in Your Industries”http://movingaheadcommunications.com/associations3.html Part III: RESEARCHING ASSOCIATIONS IN YOUR INDUSTRIESSome people within each organization generally seem to have a lotmore industry knowledge than others. For example, Board members,elderly members who have been in the industry for years,Executive Directors and office administration staff can oftendirect you to additional resources about your group and industry.In fact, these people often have FILES of info.What you can do:1.Call ahead & offer to pick up any copies of info they cansupply you from their files. Offer to take the person to lunch &discuss the latest group, industry & business info. Reference thelatest selections from your ebook club membership for helphttp://presssuccess.com/wholesale - - where at least two newebooks come out each month.2.Stay in touch with these people. But don’t be a nuisance. I.E.when you need something, send a 1-sentence email or leave a briefvoicemail. When they send materials your way, always send a“Thank You” email or leave a “Thank you” voicemail. Ask if they’dlike to be on your newsletter and announcement lists or invitethem to download information about your company that you havestored for automated, quick use athttp://presssuccess.com/AutoPilot .3.Ask these kind folks for referrals. They generally have atleast a couple and these referrals are most often top-notch intheir industries, too.4.Ask what you can do to help them, too. And stay alert foropportunities. Others are often scared to “ask,” thinking they’llbe imposing or something. So offer to volunteer to help withtheir next telephone campaign or newsletter article or something.5.Groups’ websites, newsletters and other publications (in printand online) often hold keys to research into more of their issuesand connections. They mention professors and other top industryprofessionals in their articles. And they often refer togovernment and corporate entities in their statistics and casestudies, too. More keys to industry info mean more opportunitiesto network and reach out.6.Check out the group’s history. This often offers insight totheir Mission Statement and where the group as a whole isheading; i.e. what their objectives are.7.Find something about the group that ignites a passion insideyou. Maybe a grandparent worked for decades in one branch of theindustry, for instance, and is now earning disability income. Soyou’d like to learn more about safety prevention measures. Yourpassion will guide your research and work within the group at aunique level.READER SPECIALFor a 30-day no-cost trial of ProfitAuto, sign up online athttp://presssuccess.com/AutoPilot . Download ebooks withloads of info to help with your business from the “Freebies”section of the OhioHelp.net bookstore athttp://www.presssuccess.com/bookstore