This is Part III in a 3-part series. For your convenience, theentire series is online here:· Part I: “How to Develop Industry Contacts”http://movingaheadcommunications.com/associations1.html · Part II...
This is Part III in a 3-part series. For your convenience, the entire series is online here:
Part III: RESEARCHING ASSOCIATIONS IN YOUR INDUSTRIES
Some people within each organization generally seem to have a lot more industry knowledge than others. For example, Board members, elderly members who have been in the industry for years, Executive Directors and office administration staff can often direct you to additional resources about your group and industry. In fact, these people often have FILES of info.
What you can do:
1.Call ahead & offer to pick up any copies of info they can supply you from their files. Offer to take the person to lunch & discuss the latest group, industry & business info. Reference the latest selections from your ebook club membership for help http://presssuccess.com/wholesale - - where at least two new ebooks come out each month.
2.Stay in touch with these people. But don’t be a nuisance. I.E. when you need something, send a 1-sentence email or leave a brief voicemail. When they send materials your way, always send a “Thank You” email or leave a “Thank you” voicemail. Ask if they’d like to be on your newsletter and announcement lists or invite them to download information about your company that you have stored for automated, quick use at http://presssuccess.com/AutoPilot .
3.Ask these kind folks for referrals. They generally have at least a couple and these referrals are most often top-notch in their industries, too.
4.Ask what you can do to help them, too. And stay alert for opportunities. Others are often scared to “ask,” thinking they’ll be imposing or something. So offer to volunteer to help with their next telephone campaign or newsletter article or something.
5.Groups’ websites, newsletters and other publications (in print and online) often hold keys to research into more of their issues and connections. They mention professors and other top industry professionals in their articles. And they often refer to government and corporate entities in their statistics and case studies, too. More keys to industry info mean more opportunities to network and reach out.
6.Check out the group’s history. This often offers insight to their Mission Statement and where the group as a whole is heading; i.e. what their objectives are.
7.Find something about the group that ignites a passion inside you. Maybe a grandparent worked for decades in one branch of the industry, for instance, and is now earning disability income. So you’d like to learn more about safety prevention measures. Your passion will guide your research and work within the group at a unique level.