How you want to be treated has little bearing on how your customers want to be treated.
Since we were children, most of us have been told that we should treat others as we want to be treated. Well that's a good starting place. But having someone feel special, and in the case of business, truly enjoy doing business with you, requires a simple twist on this piece of advice.
When it comes to effectively dealing with others, the value of the Golden Rule is so overrated that it is addressed in the New York Times best seller Truth or Delusion, co-authored by Ivan Misner, Mike Macedonio, and Mike Garrison. The three authors write, "All the evidence we've gathered about behavior styles and personal preferences supports what we call the Platinum Rule: Treat others they way THEY want to be treated."
There you go. Treating someone the way you would like to be treated is not a customer-centric philosophy. However, treating them the way that they would like to be treated certainly is. So how do you know how customers want to be treated? Just ask them!
As a speaker, author, and coach, Peter George helps self-employed professionals achieve the success they've been striving for. His More Clients More Profits Workbook includes contributions from van Misner, Bob Burg, Susan Roane, Scott Ginsberg & others. Want to attract more clients now? Claim your free copy of "101 Ways to Attract More Clients" at =>MoreClientsMoreProfits.com
