Irresistible Event Registrations: How to Overcome Objections About Credibility
How can you build a relationship with people who object to registering for your event based on your credibility? Here are a few suggestions on improving the way your prospects view your event.
The Power of Credibility
Establish Who You Are
Use any industry or high-profile connections to establish and promote an advisory board. Use "big name" speakers or co-chairs along with their photos on all of your promotional materials. Your prospects will feel safer registering when they see familiar or official-sounding entities.
You’re in Good Company
Prominently promoting individuals and/or companies that have participated in past events can also launch instant credibility. Do you have notable speakers?
Or promotable sponsors?
More importantly...are you promoting them?
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ABOUT THE AUTHOR
I sincerely hope this article makes your conference and event registration even more successful!
Bill Flagg is the President of RegOnline
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