Key Areas for Follow Up
Follow-up strategies are not only for use with your prospects and clients. Learn the six main areas where you can employ follow-up tactics in your day-to-day business life.
Follow-up strategies are not only for use with your prospects and clients. They are also very successful in fostering beneficial relationships with everyone else you'll come in contact with through your business life: strategic partners, peers and colleagues, affiliates, vendors and suppliers, and anyone else you can think of.
There are 6 main areas where you can employ follow-up tactics in your day-to-day business life.
1. Thank you
Saying thank you is a key part of your follow-up marketing strategies. Send a hand-written note, a short email or pick up the phone and express your thanks quickly and sincerely.
Everyone loves to be appreciated and it goes a long way in fostering a good relationship. Don't forget you can always send a small token appreciation as well, such as a magazine, movie tickets, online gift card - use your imagination!
None of us likes to fell "like a number" or just another client, so follow-up marketing tactics that acknowledge the personal side of doing business with someone always goes a long way to making people feel special, remembered and valued.
Gather and store information about your client's personal information and use this as a basis to keep in touch and strengthen the business relationship.
3. Gather information
It's important to stay on top of what your clients and prospects want, need and expect from you and your business. It's also vital to gather information about what people think of your products and services, and find out ways of improving your offerings.
You can follow up with clients via several different ways like your blog, website, an email, a phone call, a personal visit and so on.
There will be many times that your follow up communications will deal with administrative information. Don't dismiss these opportunities - they provide you with a reason to touch base with your list and show your attention to details and support for their success.
5. Provide information
In addition to providing administrative details to your list, you should also make a point of consistently following up to provide information that helps people solve their problem or issue. You want to ensure that all of your follow-up provides valuable and need-to-know stuff, but this is where you can really demonstrate your expertise and build respect and credibility with your prospects and clients.
You need to be constantly on the lookout for great things that you can share - whether it's from you or other reputable companies and people.
6. Product and service sales
Of course talking about follow-up marketing strategies wouldn't be complete if we didn't talk about sales follow-up.
Many companies only follow up with their prospects and customers when they want to sell them something. I hope that after reading all the material prior to this section that you realize that follow-up needs to be so much more than that.
How often do you think people want to be contacted and asked to buy something? How about a big fat zero! But people do want to be kept informed of your offerings so that if they decide to purchase a product or service, they have all the details.
So when you're sending out sales follow-up communications forget the hard-sell and view it as just another opportunity to give people on your list valuable and important information.
Take some time today to think about your business. Where in your business marketing and day-to-day processes can you implement these follow-up strategies in these 6 general areas?
Article Tags: Follow-up Marketing
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ABOUT THE AUTHOR
Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com