If you're looking for a cheap form of advertising, just look at the nearest wall or desk calendar. After all, they're everywhere. People use them in houses, offices, schools and more. They organize and sort their entire lives into those tiny little blocks. Without them, people would be lost.
If you're looking for a cheap form of advertising,
just look at the nearest wall or desk calendar. After all, they're everywhere. People use them in houses, offices, schools and more. They organize and sort their entire lives into those tiny little blocks. Without them, people would be lost.
That's what makes them such great forms of advertising. People need them. Not only that, but they use them constantly for an entire year. When you add to that the fact that everyone else who comes into their homes or offices may also see the calendar, the possibilities of gaining clients, even from a single promotional calendar, are possibly endless. So, they can quickly pay for themselves.
The Money Factor:
The fact that calendars pay for themselves is extremely important for you as a business owner. After all, business is all about making a profit. There are many types of advertising, like business cards, that aren't nearly as effective. Cards like that quickly get lost or thrown away. They certainly don't last a whole year. So, the money factor should be a huge part of your choice of advertising technique.
Use And Purpose:
The big thing to remember about calendars is that they serve a useful purpose. People love that. They joy down all of their appointments in their trusty calendar. In these days of multi-tasking, that's vital. Turning their calendars into advertising for your company is just another great form of multi-tasking.
Design Aspects:
As far as designing your calendar, that's no easy task. You have to consider a lot of design aspects. A few of them are size, theme, content and, of course, contact information.
Calendars come in all sorts of sizes and themes. Someone might have a desk calendar with cat photographs, for instance. Someone else might have a wall calendar with dog photos. It's important to consider what size and what theme best suites your client base. You may even want to include pictures of your company's employees or products to draw people in.
As far as content goes, you need to make sure that your company's goals are clear. You should also consider including different products or messages on each page. Another good option is to attach coupons to your calendar. That way, people definitely have an excuse to become your clients.
Finally, just remember that, when it comes to calendar design, accuracy is everything. Nobody wants a sloppy looking calendar. Not only that, but nobody can contact your company if the contact details aren't accurate.
As you can see, wall and desk calendar printing does take some planning. However, it's not as hard as it seems. With a little careful planning, you can have a great peace of advertising material that will attract all sorts of new clients to your business over the following year.
