Micromax is presently the third largest mobile phone company in India. After spectacular performance in India the company is set to make a global presence. The brand is being sold in Sri Lanka, Bangl...
Micromax is presently the third largest mobile phone company in India. After spectacular performance in India the company is set to make a global presence. The brand is being sold in Sri Lanka, Bangladesh, Nepal and Hong Kong.
With the launch of its handsets in UAE, Micromax has taken one more step forward. In Gulf countries the brand will be sold in Kuwait, Oman, Qatar and UAE. With desire for penetrating more and more markets there is no looking back for the company in India.
The Micromax Company specializes in low cost handsets which are durable and affordable. The mobiles exhibit state of art technology with interesting high suitability variants. The key aspects of the company are high adaptability with following the local usage patterns. It has come out with models operable in local languages especially for the rural audience.
Another innovative approach of the manufacturer is handsets with dual SIM and 30 day back up facilities. Wi Fi adaptable full touch screen models with easy Internet usability are also very popular. Handsets with multi platform music payers are much sought after by younger crowds. These models are highly suitable to travelers whence charging facilities may not be available due to distance or irregular electricity supply. Some models can be used as remote controls for AC, TV and DVD players.
Micromax makes both CDMA and GSM mobile exhibiting it versatility in manufacture of mobile phone sets. The brand differentiation comes from focusing on functionality and features. The company strives make its cell phone models cheaper without compromising in quality.
The range of mobile phone handsets is impressive and Micromax is regularly coming up with more and more models. Micromax excels in designing of the handsets with sleek looks and dazzling colors.
The affordable prices are the main attraction but the brands do not lag behind in any other aspects. The company is aiming to achieve the second position in India. With aggressive marketing and innovations that appears to be feasible.
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ABOUT THE AUTHOR
Uday writes on Micromax mobile company in India. He also writes on QWERTY mobile phone models made by Micromax. Uday writes articles on GSM CDMA models and variants . Uday writes on various subjects.