MLM Recruiting-Teaching Your Way To Success
We are all looking for new ideas and ways to boost our MLM recruiting efforts. One idea to do just that, is teaching others about a subject that they need info on. This establishes you as an expert an...
Whenever someone has something that they are marketing, the immediate, normal preference is to explain out how wonderful it is, very enthusiastically, to anyone that will listen. This is what most networkers do and that’s why most people shy away from sales and don’t do it very well. Keeping ones self from telling prospects about a product and then actually teaching them how to accomplish what they want to on their own, without requiring a purchase, is naturally the ‘sales’ course of events. This is why not many marketers do this and that’s why it is so successful for the networkers that do.
When MLM’s and network first came about, sales pitches are what drove the machine. The old school method was to make a list of friends and family, go to their house and share products and business opportunities. Old school methods also included cold calling to strangers and trying to pitch your business opportunity.
However, in today’s market of over-saturation and crazy hype where many people have at least two computers and several televisions, where individuals are hit with thousands of sales messages during a day, the only way to get anyone to notice and stand out is to put yourself in the role of the expert.
MLM recruiting and marketing can and still are being done via internet, the phone, hotel meetings, or attending functions or parties, to deliver a message to somebody. And when the message is delivered to someone it can either be a pitch them or a teaching/learning experience. The whole big competition of trying to get people to buy things from you or be recruited by you is really all about you teaching them something.
Everyone who is having success attracting people to them is teaching others how to do something. No matter if it’s how to run a business, be healthy or how to train their dog… prospects and customers head towards those who show that they’re knowledgeable about a topic.
Any marketing or lead generation system that is worth anything has something in common. At their heart, no matter how complex they may seem or how many extras they have, what makes them all work well is an educational/instructional message of some value that is presented to people in exchange for their money or for opting-in to a list.
This information is packaged in different ways depending on what you are marketing or what system you are using. Leads or MLM recruiting happens when one person has a desire to learn something and another person is prepared to teach them what they want to learn. Leads can also be generated using a more conventional physical product, like a free sample of something, but in the information age, information is just about the best product. And it’s a lot simpler and less expensive to use because thanks to the internet, you can give away information for free. Once people have seen your educational message and they trust you, this is when they will start buying from you.
So… the whole point is that in today’s information oriented society you can ‘teach’ your way to MLM recruiting and business success.
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ABOUT THE AUTHOR
Khai is an MLM Recruiting expert who specializes in lead generation and list building.
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