No One Throws Away Books:  How To Use Your Book To Build Your Business

"My consulting revenue has grown by 6 figures after my book was published.  I was able to get more leads, close more business and increase my fees because I am an author."
- Michael Griego author of "42 Rules to Increase Sales Effectiveness"

If you are an entrepreneur, consultant, professional speaker or coach you spend a great deal of time marketing your products and services.  Your goal is to get your message to as many potential customers as possible.  But each year it becomes more difficult to differentiate yourself when so many of your competitors are trying to do the same thing.

You can become the recognized expert in your field and build a thriving business by writing a non-fiction book.  A book isn't just a book... it's probably the most effective marketing tool out there for independent professionals.  Your book is the platform from which you build your brand and your business.  Here is a list of just a few of the ways our authors use their books to build their business:

Build a brand.  Use your book as a branding tool.  Create paid products and services on the same topic as the book.  For example, your book could become an e-course, an audio book, a series of podcasts or radio shows, special reports, part of a book series, a teleclass, webinar or DVD.

Get more clients.  There's nothing like giving a book you wrote to a prospective client.  In the "old days" we created expensive printed proposals with all sorts of graphics but a printed book is far more impressive and shows your potential client that you are an expert in your field.  Close more deals by including a free book for every team member you will work with on the project.

Get free media coverage.  Media outlets like newspapers, magazines, television, radio shows and blogs need a constant stream of new stories to keep readers engaged.  Pitch your book to journalists for review and offer yourself as an interview subject.  Chances are you, as an author, will receive much more coverage than someone without a book. 

Make money.  Sell your books on your website, bookstores and online book retailers.  Take them to speaking engagements and sell them at the back of the room.  Package your book with other products.  Build an affiliate program and have your affiliates sell your book for you.

Increase your search engine rankings.  The number one way to increase your search engine rankings is to have incoming links from a variety of reputable websites.  Get these links by offering your book for free to online book reviewers and ask them to include a link to your website in the review. 

The possibilities are endless when it comes to using a book to build your business.  A good book can be used as a marketing tool for many years as long as it is relevant.  Now that you know a book is the best marketing tool you can have what's stopping you from writing one?

©2012, 42Rules, a Division of Impact Marketing Group.  Reprints welcomed so long as the article is reprinted intact and all links are made live.