Reminder emails are an excellent way to garner additional registrations and keep people interested in your event. But did you realize they can also add greater value for your attendees?
The Basics
Most online registration systems have options for automated reminder emails at time frames that you determine. Use this capability to increase your attendance, develop more rapport, and increase referrals. Reminder emails keep your registrants interested and looking forward to your event.
Getting More From Your Mail
The super-charging trick is to give additional value in these emails… a tasting of a topic that will be covered at the event, an article from one of the speakers, an industry whitepaper, or hard-hitting controversial questions facing the industry. You're not giving away the cow by passing out free samples of the milk. If people are reading about the topics you are presenting, they are going to be excited about your event.
What to Do
Maybe just before the golf tournament, you send a blurb from Tiger Woods on how to putt. For your technology conference, send out a short article from the Electronic Frontier Foundation about how the internet will change in the next 5 years. Give something that would add value and color to your registrants' lives… anything that would cause them to feel like the event organizers have obviously done their homework and, therefore, the event is going to be super valuable, too.
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Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
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We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
