Online Registration Success: Add Value Before the Event

Feb 14


Bill Flagg

Bill Flagg

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Reminder emails are an excellent way to garner additional registrations and keep people interested in your event. But did you realize they can also add greater value for your attendees?


The Basics

Most online registration systems have options for automated reminder emails at time frames that you determine. Use this capability to increase your attendance,Online Registration Success: Add Value Before the Event Articles develop more rapport, and increase referrals. Reminder emails keep your registrants interested and looking forward to your event.

Getting More From Your Mail

The super-charging trick is to give additional value in these emails… a tasting of a topic that will be covered at the event, an article from one of the speakers, an industry whitepaper, or hard-hitting controversial questions facing the industry. You're not giving away the cow by passing out free samples of the milk. If people are reading about the topics you are presenting, they are going to be excited about your event.

What to Do

Maybe just before the golf tournament, you send a blurb from Tiger Woods on how to putt. For your technology conference, send out a short article from the Electronic Frontier Foundation about how the internet will change in the next 5 years. Give something that would add value and color to your registrants' lives… anything that would cause them to feel like the event organizers have obviously done their homework and, therefore, the event is going to be super valuable, too.

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