Projecting a good business image
When marketing a specific brand or company, one of the most important things you have to have is the right image. You want to project your business in a certain way that is appealing to others. And th...
The perception of your business will not only go on the images and design you use but will be determined by customers beliefs, thoughts, opinions, what they hear and what they actually see as well as the experience they have dealing with you as a company and the customer service. It is also technically your identity in the market place and you should really be making exclusive to your business image and not something that has been seen or done before.
Images are important for advertising as well; you think Calvin Klien would have got anywhere having fat middle aged hairy men modelling boxer shorts. People like to look at something that is pleasing on the eye. Even if you are a hairy overweight man, there is something in your brain without realising it that makes you think you are going to look like the model in the picture if you buy the boxer shorts. It makes you want to buy them when there is a good looking muscled man wearing them, they look flattering.
The media also uses images of attractive woman and men a lot, and attractive woman and men can really help sell more products. Again it is all about what is pleasing on the eye.
Business image counts for nine tenths of your success so it has to be done properly; your personal appearance plays a huge part in how people see your business also. You need to take care of as people can make an impression of your business from how you look. If you are wearing dirty clothing or have messy hair then people could immediately assume that because you cannot be bothered to take care of yourself then you cannot be bothered to take care of your business and put in 100% especially if you are offering a service. For example if you are a hairdresser and you come to work with messy hair and dirty clothing the customer might immediately think that you cannot be bothered to take care of your tools either and decide against you cutting their hair in case you mess it up.
You need to make sure that you are professional, relatable, understanding, current, know what you are doing as well as being pleasing to look at. If you get all these key things right first time you could be on to a winner.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Tried and Tested Marketing, specialising in business marketing advice to help your business through the recession. Mancala Technology are specialist in SEO Newcastle.