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Importance of Image Optimization for Better E-commerce Web Development

Proper image optimization is must for creating a user friendly and Google friendly website. This article will explore how we can easily optimize our image to make it quite professional. When the website is the only interface with the customers there should not have any flaw.

This is the age of e-commerce and online shop. We consider the web based business as e-commerce that can be merchandise shop, superstore, garment shop, kid’s collection or anything else.  In order to bring the business on web the first requirement is to have a website, which is the primary interface for the online customers. It makes sure the presence of your business on virtual world. The customer can find you by just goggling your brand name or keyword from their tab, smartphone, desktop or other browsing devices. An awesome website can be the turning point of your business which can earn thousands of customers for your business. So, it carries a lot of importance. Well, we must prioritize our business website. The first step of having a great business website is its proper development. I know that, you might not be a developer or you have no idea on web development. No worry, we will also talk about you. The use of image is a great part of web design. From a developer’s language it’s called media. Media can be still photo, animation or video, but today we will just talk about still image optimization which plays a crucial role in designing a professional website.

 

 The first step of choosing the image for your website is to sort out the professional image. I think you are asking yourself that, what about the professional image. Okay, we call that image professional, which seems to be quite appealing with no visible flaw. Let’s talk about a product image. When you are taking the shot of your product in a studio, it will capture the background as well along with the product. The background may not be clean or can be; it can even show some studio equipment or dummy or any unnecessary part. Yes, just after taking the photo is just the raw material of your professional image. You have to pass those images to a professional image enhancement studio like Clipping Mask Asia or Clipping Mask Photoshop. I guess your next question: what do they do with your image? The first thing is to place the product photo on a neat and clean background. Pure white background is the most popular choice in this case. It can be done with the help of Photoshop clipping path service which is also known as deep etching service. After replacing the background it may require to add natural drop shadow effect to the image or to manipulate any missing part of the image. If the product is a chair or shoe you have to apply natural drop shadow to make the image more natural. If it’s a garment image and you want to remove the dummy from the shot, it will require image manipulation service to manipulate the missing neck or sleeve after cutting out the dummy. A DTP will understand better what more your image need to do proper website image optimization. It may even need color correction, photo retouch, mirror effect etc.

No, your image is not yet ready for a high performance based website. Google prefers a good responsive, high speed website which will make sure better user experience. Now, I am thinking about Mr. Google since this is the best route for the customers to find out your store on web. The image should be well optimized before using on your website. The lighter your image size the better it’s for your website. If you need 1000x800px image for using on certain frame of your website, resize the image according to the exact size. You can even use larger size image since it will be automatically resized by popular web development platform like Wordpress, Joomla etc. However, we still suggest you to resize the image before using on web since the larger image will overload your website and it will be slower. Finally, make sure to save the image for web and devices. It will ensure proper compression. A well optimized image performs several times better than an amateur image.  

I think I am talking too much. Relax dear; I am on the conclusion of my post. Whatever, I have said so far regarding proper image optimization is almost all you need to ensure the best media for your website. It may cost to have photo clipping, photo retouching, drop shadow, photo cropping or mirror effect service from a service provider but please don’t hesitate to spend in this purpose. RememberFind Article, this is a vital part of your web development that can be a money machine for your business.

Source: Free Articles from ArticlesFactory.com

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