Putting Your Best Self into Your 2018 Business Plan
When evaluating your business plan for 2018, don't forget to add community sevice. Why? Because it's the right thing to do. And, community-minded businesses attract community members. Why? Because they are both focused on the same thing: a thriving community.
“You can have everything in life you want if you will just help other people get what they want.”
I’m just going to put this out there plain and simple: Life is often brutally hard. In a matter of moments, thousands upon thousands of our fellow citizens can be blindsided with near unimaginable horror. We witnessed exactly that with Hurricanes Harvey and Irma.
The horrific images are etched in my mind: mothers holding their crying children in waist-deep flood waters; elderly in submerged wheelchairs; and homeowners surveying what little remains of their former dwellings.
The silver lining to the cloud that brought all that destruction is, of course, the response from so many who gave money, time and donations of necessities. That’s what made all the pain tolerable. And I know your heart – like mine – goes out to every single person affected by the storms.
But let me move into the heart of my article. I remind you that suffering and need are everywhere. Our own communities are not immune to quieter woes. Woes that don’t get the media coverage of large scale disasters: high schoolers dropping out of school, spouses being abused, hunger, mental illness, drugs, gangs, and as Realtors know all too well, even homelessness.
My point? You’re needed in your community.
And my challenge to you is simple: Add community service to your 2018 business plan. Make it just like any other item in the plan – marketing, budgeting, operations – whatever you typically put into your plan – add an equal amount of space for helping ease the needs in your farm area or beyond.
Why? Because you’re more likely to do the tasks you’ve taken time to write down. And the answer to why you should do community service? Well, answers are nearly endless. First and foremost – and I know you’ll agree – it’s the right thing to do. In essence, you’ll be putting your best self into your business plan – and in my opinion – that’s the greatest item you can add to any plan.
But beyond that, it’s simply good for business. Many studies have shown the consumers will gravitate toward – and often buy from – community-minded businesses. That’s not my opinion – that’s just a cold hard fact backed up over and over again by legitimate and scientific surveys.
So, with all of this in mind, here are some tips to add to your community service section of your business plan:
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ABOUT THE AUTHOR
Bubba Mills is the CEO and owner of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), an international Real Estate, Mortgage and Small Business coaching company committed to helping clients balance success in business, while building value in life. Bubba Mills is a nationally recognized inspirational and education speaker, coach and mentor to the top real estate agents and mortgage companies.. To find out more about Corcoran Consulting & Coaching, call 1-800-957-8353 or visit us at www.CorcoranCoaching.com.