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Questioning the Billable Hour part 1: The Sketch Artist, A Parable about PricingQuestioning the Billable Hour is a three-part series leading many to conclude that price paid should reflect value provided, rather than time spent. The alternative proposed is value-based pricing, fixed up front (as part of the selling/buying process) backed by a satisfaction guarantee. Questioning the Billable Hour part 1: The Sketch Artist, A Parable about Pricing Paris, France, 1948: A young woman strolls along a downtown street and notices a man busily sketching a bowl of fruit. She stops. “Do you sketch portraits?” she asks the man. “Yes, I do,” he replies, not looking up from the paper. "Will you sketch a portrait of me, for me to take to my father? I am on my way to him now.” The artist looks up from his drawing. “Yes. Have a seat.” Three minutes later, the man presents a portrait to the young woman. “It’s very good,” she says, not noticing the signature: Picasso. “How much do I owe you?” He replies, “Three thousand francs.” “Three thousand!” she exclaims. “But it only took you three minutes!” Looking into her eyes, the artist retorts, “No. It took me all of my life.” - Glenn R. Harrington, Articulate Consultants Inc.
Article Tags: Billable Hour Part, Billable Hour, Hour Part, Sketch Artist,, Parable About Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORGlenn Harrington is the Principal Consultant of Articulate Consultants Inc. Since 1996 he has specialized in consulting on authentic key messages as the basis for effective marketing, brand management, and client loyalty. His work frequently crosses over into management consulting where the matter of billing practices often arises as an Articulate value-add. 
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