Attract even more people to your event by giving them something EXTRA for signing up.
Spell out in your marketing materials what your registrants will receive for registering. For example, state that they will receive a confirmation email with one of these incentives included:
These extras can be strong influencers on your registrants in making their decision to sign-up for your event. Additionally, by continuing to sell after the sale, you can reduce the likelihood that "buyer’s regret" will cause the registrant to cancel or become a no-show.
How Do I Find Irresistible Extras?
Start by thinking about complimentary content that you may already have at your finger tips. Ask your speakers if they have valuable content that you could use to help increase attendance. Then select the item that offers the most added value to your registrants.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
