Registration Forms: How to Make Them Irresistible with Extras

Business Articles | February 14, 2006

Attract even more people to your event by giving them something EXTRA for signing up.

Spell out in your marketing materials what your registrants will receive for registering. For example, state that they will receive a confirmation email with one of these incentives included:

A valuable white paper on the event topic
Copies of recent articles by the speaker(s)
A form to supply questions to the speaker
A registrant list
A link to the recorded event after the event

These extras can be strong influencers on your registrants in making their decision to sign-up for your event. Additionally, by continuing to sell after the sale, you can reduce the likelihood that "buyer’s regret" will cause the registrant to cancel or become a no-show.

How Do I Find Irresistible Extras?
Start by thinking about complimentary content that you may already have at your finger tips. Ask your speakers if they have valuable content that you could use to help increase attendance. Then select the item that offers the most added value to your registrants.

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ABOUT THE AUTHOR

I sincerely hope this article makes your conference and event registration even more successful!

Bill Flagg is the President of RegOnline
Putting smiles on the faces of over 9,200 event-planning professionals worldwide because it is the easiest-to-use online event and conference registration system available.

P.S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eTips