Bill Flagg

Registration Forms: How to Make Them Irresistible

Here's the quick and dirty on how to create irresistible registration offers to your registrants. If you don't have time to pick through my other articles for tips, then use this handy Q & A sheet to find out how to make your events even better.

Create Irresistible Titles

Does your event title capture people’s attention? Does it hit their hot-buttons and cause them to say “I need this!”?

Create Irresistible Event Information

Do you provide an overwhelming amount of evidence to support that your event is worth attending? Do your prospects say “I would have to be crazy not to attend this!”?

Create Irresistible Guarantees

Do you provide a 100% money-back guarantee? Do your prospects say “They must be really confident in the value of this event!”?

Create Irresistible Extras

Do you give your prospects something extra for signing up for your event right now? Do your prospects say “This little extra puts me over the top on deciding to register now!”?

Create Irresistible Discounts

Do you offer a sweet-heart of a deal that’s hard to resist? Do your prospects say “How can I pass this deal up!?”?

Create Irresistible Cancellation Policies

Do you attract unsure registrants to register with an irresistible "no risk" cancellation policy? Do your prospects say "Yes, I think I'll give this event a try!"?

Create Irresistible Scarcity

Do you create urgency by having limited space? Do your prospects say "I'd better hurry and sign-up before I miss out!"?

Be Irresistibly Personable

Do you write in a way that resonates with your prospects? Do your prospects say "They are really speaking to me!"?

Create Irresistible Follow-Up

Do you continue to sell to your registrant after they signup? Do your prospects say "I made a good decision to go and I can't wait!!"?

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