Here's the quick and dirty on how to create irresistible registration offers to your registrants. If you don't have time to pick through my other articles for tips, then use this handy Q & A sheet to find out how to make your events even better.
Create Irresistible Titles
Does your event title capture people’s attention? Does it hit their hot-buttons and cause them to say “I need this!”?
Create Irresistible Event Information
Do you provide an overwhelming amount of evidence to support that your event is worth attending? Do your prospects say “I would have to be crazy not to attend this!”?
Create Irresistible Guarantees
Do you provide a 100% money-back guarantee? Do your prospects say “They must be really confident in the value of this event!”?
Create Irresistible Extras
Do you give your prospects something extra for signing up for your event right now? Do your prospects say “This little extra puts me over the top on deciding to register now!”?
Create Irresistible Discounts
Do you offer a sweet-heart of a deal that’s hard to resist? Do your prospects say “How can I pass this deal up!?”?
Create Irresistible Cancellation Policies
Do you attract unsure registrants to register with an irresistible "no risk" cancellation policy? Do your prospects say "Yes, I think I'll give this event a try!"?
Create Irresistible Scarcity
Do you create urgency by having limited space? Do your prospects say "I'd better hurry and sign-up before I miss out!"?
Be Irresistibly Personable
Do you write in a way that resonates with your prospects? Do your prospects say "They are really speaking to me!"?
Create Irresistible Follow-Up
Do you continue to sell to your registrant after they signup? Do your prospects say "I made a good decision to go and I can't wait!!"?
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
