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Rely on Internet Local Search to Bolster Your Yellow Page Directory Category

We've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they want under many more descriptive terms.

The Internet can promote your services in unlimited relevant areas that buyers are looking forEven when they both have a website, a service business (like window blinds) has to use the Internet differently than an online business does. For example, a chiropractor needs to provide different information a trucking firm, to supply what customers search for. While they both can benefit from Local Search exposure, what information they need to provide about themselves varies greatly.

Break down the limitations imposed by category thinkingWe've been trained by the Yellow Page directory to look for a business within its primary category section. But Local Search allows a person to find what they want under many more descriptive terms. They can search for a sub-category, rather than a generic listing like "contractor". They're able to find a narrowly-defined specific service or product - if a business has said that they offer it.

To be listed in the Directory, a business pays for each category where it appears. But a website has no such limitations. It can show numerous specific offerings - like Dog Training, Dog Nutrition, Dog Books, Dog Toys, etc. And it can promote each area to different buyers.

So your business benefits from showing up in Local Search results as many ways as possible. Go out of your way identify such specific, narrow topics. You might find yourself without any competition in such search results.

Studies show that people who search with specific terms are more motivated, and likely to buy "Minolta camera" instead of "camera". They're ready to take the next step.

Categories that draw the most attentionNot all businesses rely to the same extent on their Yellow Page listing to attract customers. And I'm sure that will turn out to be true with Local Search as well. The following list shows which directory categories draw the most visitors. But if your business isn't listed among the top, you've got even more reason to begin marketing yourself online.

Internet exposure can provide a powerful marketing boost for almost any type of local business. Whether you have a website or not, you need to assure that accurate information about your business gets picked up by every major search engine, and Internet Yellow Pages. I've found the most reliable way to do that is through Register Local, http://www.localsearchresources.com/register_local.html For a small annual fee they keep your business information updated and accurate on every online database that matters. And you don't need a website, if you don't have one.

Top Yellow Page Headings (in this order)

  1. Restaurants
  2. Physicians & Surgeons
  3. Automobile Parts - new & used
  4. Automobile Repairing & Services
  5. Pizza
  6. Automobile dealers - new & used
  7. Attorneys/Lawyers
  8. Beauty Salons
  9. Hospitals
  10. Dentists
  11. Insurance
  12. Department Stores
  13. Plumbing Contractors
  14. Banks
  15. Veterinarians
  16. Theaters
  17. Florists - retail
  18. Airline Companies
  19. Hotels
  20. Hardware - retail 
  21. Lumber - retail
  22. Tire Dealers
  23. Real Estate
  24. Automobile Renting & Leasing
  25. Pharmacies or Drugstores
  26. Churches
  27. Furniture - retail & non-specific
  28. Grocers - retail
  29. Rental Service - Stores & Yards
  30. Carpet & Rug Cleaners
  31. Appliances - HH - Major Dealers
  32. Glass - auto, plate, window
  33. Electric Contractors
  34. Schools - academic, secondary, elementary
  35. Contractors - General
  36. Government Offices - US
  37. Travel Agencies
  38. Taxicabs
  39. Sporting Goods - retail
  40. Roofing Contractors
  41. Dry Cleaners
  42. Book Dealers - retail
  43. Optometrists O.D.
  44. Heating Contractors
  45. Pet Grooming
  46. Computers - dealer
  47. Motels
  48. Automobile Wrecking
  49. Building Materials
  50. Government Offices - city, village, township
  51. Appliances - HH - Major - Service & Repair
  52. Golf Courses - Public
  53. Landscape Contractors
  54. Home Improvements
  55. Pet Shops
  56. Pest Control Service/Exterminators
  57. Automobile Body Repairing & Painting
  58. Government Offices - state
  59. Photographers - portrait
  60. Electronic Equipment & Supplies - Dealers
  61. Movers
  62. Carpet & Rug - dealer
  63. Motorcycles & Motor Scooters - Dealers.
  64. Office Supplies
  65. Videotapes & Discs - Renting & Leasing
  66. Printers
  67. Chiropractors, DC
  68. Lawn Maintenance
  69. Child Day Care Centers
  70. Service Stations - gasoline & oil
  71. Television - cable, CATV & Satellite
  72. Locks & Locksmiths
  73. Apartments
  74. Air Conditioning Contractors & Systems
  75. Nursing Homes
  76. Transmissions - automobile
  77. Air Conditioning Equipment & Systems - repair
  78. Television & Radio - service & repair
  79. Fence
  80. Paint - Retail
  81. Nurseries - plants, trees, etc.
  82. Schools - academic, colleges & universities
  83. Clinics
  84. Plumbing Fixtures & Supplies - new, retail
  85. Employment Agencies
  86. Bicycles - dealer
  87. Government Offices - county
  88. Jewelers - retail
  89. Painting Contractors
  90. Towing - automobile
  91. Windows
  92. Newspapers
  93. Bus Lines
  94. Truck Renting & Leasing
  95. Shoes - retail
  96. Mufflers & Exhaust Systems - engine
  97. Tree Service
  98. Bakers - retail
  99. Computers - Service & Repair
  100. Mortgages Source: Yellow Pages Integrated Media Association (YPIMA)

Expand your visibility, and credibility with upwardly mobile buyersYour business is faced with two urgent tasks, if you want to come to the attention of Internet searchers.

1.) Get listed with the resources they go toBusiness Management Articles, so you'll be found among the results they get.

2.) Make sure your business information is consistent and accurate across the board. That's where Register Local can save you a boatload of time and headaches. Don't put this off because the Internet can bring you a steady flow of local buyers.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Dr. Lynella Grant Expert in communicating through Yellow Page ads and Local Search. Stand out online and offline. Capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-359-5575



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