Resell Strategies to Promote Your Business

This article is all about strategies on promoting your business.

As just about every business person knows, you can only get

so far on price alone. When you allow your sales strategy to

revolve around being the least expensive option on the block,

you only end up having to work that much harder to make a

profit. Instead of driving down the price, why not employ

other methods to get the name of your company in front of

potential clients?

One great way to introduce you to a market sector is to write

articles that speak to that particular industry type and relate

back to possible applications of your products or services

within that industry.

As an example, let's assume you sell ribbon cartridges that are

used in transcription devices. A natural fit for those cartridges

is the legal industry, as court transcriptionists and also

persons who do medical and legal transcriptions can use them.

This identifies two markets to go after, and both of them

happen to have trade magazines and nation wide associations

for persons engaged in those types of careers.

Because you know your product so well, you can easily put

together a helpful hints style article for inclusion in each of

these two industry magazines. Keep it around two to three

hundred words, as editors often are looking for filler and that

word count is ideal to finish out a page.

Of course you will include hints two in each that refer back to

the ribbon cartridges like the ones you carry. Make sure you

can get a byline that includes your name, your company

name, and the web site address for your company.

The interest that you will generate among targeted audience

members will make your efforts well worth the time, and will

allow you to introduce them to your product based on quality,

not price.

As an added bonus, you will also have created a new publicity

tool, as you can get permission to republish the tear sheet of

your filler article and include it in your sale and marketing

materials.

If you want to grow your business and not rely on price alone

to get you there, it is a good idea to mount a direct campaign

to a target audience. There are several ways you can carry

this campaign to the type of clients you are seeking and do so

very effectively.

Trade magazines are a great way to go for your target

audience. This can be done with ads or if you can entice one

of the staff writers into doing a piece on you and one of your

products or services as they relate to that particular industry

type, then you will be able to reach a lot of decision makers

very quickly and easily.

Remember that whatever you include in the ad or the article

needs to be related to everyday use in that industry or

profession if you are to keep the interest that is generated by

the fact you are in the magazine in the first place.

Newsletters may be an option as well, especially if you are

going for non-profits organizations as your target audience.

Follow the same strategy as with the trade magazines, and be

on the lookout for one other way of getting your name in

front of the customers you are seeking.

Many non-profits will hold conferences from time to time and

need sponsors or guest speakers. Offer your services and

you will have plenty of chances to speak with all sorts of

people about what you and your company have to offer.

Direct mail campaigns have been around for some time and

they do consistently yield some results.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR