SEO and PR are made for same purpose and motto and in this advanced internet age SEO is complementing PR, in fact SEO has become the integral part of PR nowadays.
Search Engine Optimisation (SEO) is not going parallel to the Public Relations(PR) but in the last few years it is emerging as a branch of modern PR. The tacit relationship between the two and similarities in the purpose make SEO an indispensable part of Public Relations in the present scenario propelled with the success of digital media and the unprecedented growth of social media backed by Facebook, Twitter, YouTube and other channels. In this revolutionary age of internet communication where brands are performing more convincingly online than the off-line market, the image building activities on the web are as essential as in the print and electronic media. These days people love to read e-newspapers they even view entertainment and sports channels on the internet, the potential of SEO can be easily recognised by the PR professionals and that is why a PR campaign in the present time is incomplete without SEO activities. Therefore, improving the Google rank of a brand is as mandatory as increasing the recognition of a brand in the physical market.
"Both PR and SEO rely on good quality content in the form of press releases, articles, blogs and editorials. They both approach to a target audience and they both are dependable on the growth of internet. Conceding these facts, both PR and SEO work simultaneously in an image building activity and PR professionals understands the importance of SEO in the modern PR activities."- Geeta Singh, the Founder and MD of The Yellow Coin Communication Pvt. Ltd.(TYCC). The presence of India's new prime minister Mr. Narendra Modi on social media sites and the contribution of social media in leveraging his image are the live witnesses of the importance of SEO in the new age Public Relations.
The rise of one is the boon for other and vice versa. They both support, complement and back each other to achieve their aligned objectives. Working on SEO, PR professionals can cleverly use keywords in the press releases which helps in creating a more purposeful, media centric content. Good content always win the attention of the media and as well as of target audience, lacking in content quality can drastically spoil the whole image building activities. Public relations is a steady, consistent and constant process and the desired results can be obtained after spending substantial amount of time and efforts, same happens with SEO and unlike advertising it is a time taken process for promotion and image building.
Creating a Successful Digital Marketing Story
Digital Marketing works impressively well when it is supported by quality content, creative ideas and a useful information.
Importance of Social Media in Businesses
Social media does not has a big effect on culture alone, its part is important in business promo and branding as well. It is a fantastic system to keep friendly partnership with the public where |individuals |around the world could possibly discuss their point of views as well as could attach a friendly bond amongst them.
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