For many people who are just starting out or have been running an Internet business for some time, driving traffic to their website is a key factor in...
For many people who are just starting out or have been running an Internet business for some time,
driving traffic to their website is a key factor in marketing products and services. The more traffic gained, the more expose to your products and services. Furthermore, traffic isn’t the end result, it’s converting this traffic into sales. I will talk about how to convert this traffic into sales tomorrow, but for now I’ll show you some great ways to turbocharge your traffic using the latest technologies: (by the way, these are not in any order and try the ones that would fit your Internet business model).
Twitter
Twitter, a highly talked about social networking tool has done wonders for many Internet marketers and you either use it or turn a blind eye to it. I started using it only a couple of weeks ago and it’s helped increase my traffic by up to 500% in a few days, follow me at Twitter to see. It is easy to join and sends out a short 140 character message to all your followers letting them quickly see what you are currently doing. It works well if you approach this strategically by attracting people to follow you from your target market. If you have a blog, then tweet your posts automatically using a Wordpress plugin called Bird Feeder. It works wonders and Twitter is also a great way to monitor what people are saying about your products and services.
Linkedin
To join Linkedin, simply create a profile and you will be promoted a professional online network. Linkedin mainly targets business people allowing them to stay in touch with industry professionals. It’s great for people changing jobs and looking for business opportunities. Furthermore make sure you promote your website if your an Internet business. Many people look for products and services via Linkedin as well, and usually refer others to your website if it’s not relevant to them.
Wordpress Blog
If you’re reading this post, you may not know but you are actually reading it from a Wordpress Blog. This is an excellent way to promote your ideas and get your messages out on the Internet. Also search engines love blogs because they provide new content on a regular basis and that’s what people want, new fresh ideas to read about. It helps drive organic traffic to your website and builds your ranking on search engines.
Digital Press Releases
Have you ever wondered how people get their stories in newspapers, radio and other media channels? Lots of journalists nowadays look at digital press releases listed on sites such as PRWeb, Pressbox or PRLog to write their articles. Create a news story for your Internet business and submit it to generate free publicity and traffic to your website.
Web 2.0 Social Sharing
Have you noticed after reading an article there are icons and a button that say “Share This“? It’s commonly used in blogs and if a reader likes your article then they click on it and it will automatically distribute it via many of the Web 2.0 social networks. So why not add a simple social “Share This” tool to your website? If you want to also learn how to make money from Web 2.0, read my free report: “Make Money From The New Web 2.0“.
Social Networking Presence
Leverage social networks such as Facebook and Myspace by creating a fan page for people to see. Promote yourself and Internet business by developing a personality and brand which people will associate you to. So whenever they visit your fan page then your website they will see a consistent branding across the board and will rave on about you to friends and family.
Create A Mash Up
Feature news and videos from your industry by streaming free content onto your website. Yahoo Pipes allows you to pull in RSS feeds for news and YouTube helps you create and feature videos on your website. It helps drive more traffic from different sources in your market and increase your presence on search engines.
Crowdstorming
By asking your clients what they want you get free ideas on what products or services to create for them. You can leverage their needs and turn them into articles which you can post onto your blog. If there are enough people who demand for these needs, then you have yourself a product and more business will come along your way by simply asking a question.
Continue reading Converting Traffic Into Sales Part 1: Generating Leads.
