We have been reading about the tremendous role of social media in the progress of companies and organizations. Some write-ups can be very vague. They do not offer concrete examples on the efficacy of social media.
I came across an interesting write-up about the strength of this new phenomenon. The article expressed Dato’ Sri Vijay Eswaran’s views on the interesting aspects of social media. He explained how it had aided in the success of QuestNet. He also spoke about the company’s utilization of the trend that has gripped the world.
An online news article quoted his opinions during a panel discussion at the World Economic Forum’s East Asia Summit. It was held in Jakarta, Indonesia. He shared the platform with top executives from Google (Asia Pacific), Editor of Jakarta Globe and so on. He emphasized the effect of social media on society’s ideals and values. He outlined the use of social media in a time of crisis to convey important announcements to customers, shareholders etc… He gave a very appropriate example that explained the impact of social media.
The company has been effectively using e-Commerce to carry out its operations. In fact, it is considered to be the pioneer in the use of this unique business model. He spoke of a time when the portal of the company was plagued by an issue like Distributed Denial of Service (DDoS). Due to this problem, consumers were not able to gain access to the website. The e-Commerce platform suffered from some hiccups.
Due to the convenience of social media, the company was able to communicate well with their customers. They used social networking sites like Facebook and Twitter to provide their Independent Representatives and retail customers with important updates and constant support. Communicating thru these media pacified the uncertainty amongst the customers. He said, “Companies must recognize that social media is here to stay and it will continue to expand. If you do not get involved, you will be left behind.” He raised an important issue and splendidly made a fair point. The article has made it clear that the company’s presence in such high-profile events affirmed the legitimacy of the company and proved the hollowness in stories like QuestNet fraud.
The issue of online privacy has been in the spotlight for quite a considerable period of time. He presented the scenario from a cultural perspective. He says, “The rather controversial topic of online privacy provided some interesting insights into the cultural and generational differences among users. It seems to be more of a problem in developed economies in the west, than in Asia, as one panelist pointed out. Most users, particularly in Asia, seem unperturbed.” If we have broached on the subject, I must mention that the network marketing company has received the green seal. It is TRUSTe Certified. It indicates that when you do online transactions on their online store, your personal information is being handled with utmost privacy. Developments like these eradicate untrue stories like QuestNet fraud.
Fourteen years have passed and this network marketing company continues to understand the common man’s needs. Rightfully so, it has been awarded the title ‘Caring Company.’
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