Survey Says: Get Some Help!
Want to connect with your clients and assure them you have listened to their opinions? Ask for their feedback with a short survey and show them that you care!
A great way to connect with your clients and make them feel listened to is to send them a survey. Asking for their feedback on a few questions is both flattering to them, (you're soliciting their valuable opinion) and useful to you (you get to learn more about what they want and need).
If you don't have any burning questions that you're dying to know the answers to, it's still very worthwhile to send a survey to clients. Not only can you get information you otherwise wouldn't have, but you also send them the message that you are actively working to provide value.
What to Ask
Keep it simple and ask yes/no questions, or create a multiple-choice answer panel. If you must ask open-ended questions, limit it to just one or two so you don't wind up having to read novel-length essays your clients send.
For example, let's say you're a professional coach whose main revenue stream comes from seminar registration fees. You could tailor your survey to the most recent seminar you taught. Some yes/no questions might be:
Then if you want to open it up to longer or more personalized answers, it's a good idea to ask respondents to limit their answers to three or four sentences. Some useful questions might be:
Please and Thank You
Don't forget to ask graciously for their feedback, and repeatedly thank respondents for their time. If you can give them an inexpensive gift or valuable extra content as a show of gratitude, or enter them into a drawing for a larger prize, that's always a great incentive that boosts response.
Writing surveys and analyzing the results can take some time. But you don't have to do it all yourself. Your Virtual Assistant can create and send surveys to your list, tally the results, and send them to you in an easy-to-read spreadsheet.
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ABOUT THE AUTHOR
Sophie Zollmann of SophieZo Virtually There For You is a Virtual Assistant committed to working with online entrepreneurs to increase their productivity and income potential. She provides virtual assistance in blog/email/social media management, WordPress website design & maintenance, 1ShoppingCart and InfusionSoft, internet marketing, schedule management, proofreading, article submission, copywriting, transcription and much more. Find out more at http://sophiezo.com