Before beginning a blog for your business, I recommend you take a couple of steps first to ensure you will have a successful business blog. Even though a blog can be put together a lot quicker than a website, it's important to have a plan for your blog. A blog with a clear plan, goals, and expectations it's on the way to quick success. One of the first steps I suggest my clients take before beginning their blog is to get involved in the blogging community.
Before beginning a blog for your business, I recommend you take a couple of steps first to ensure you will have a successful business blog. Even though a blog can be put together a lot quicker than a website, it's important to have a plan for your blog. A blog with a clear plan, goals, and expectations it's on the way to quick success. One of the first steps I suggest my clients take before beginning their blog is to get involved in the blogging community.
Getting involved with other blogs allows you to get a feel for blogging and an opportunity to see what works and doesn't work on other blogs. Start off by finding a few blogs in your industry or niche by searching Technorati. You can then comment on these blogs and start building a relationship with the blog owner. When you develop your own blog hopefully they will link to your blog and help you drive traffic to your new blog.
Make sure to determine the goal of your blog and decide what type of material your blog will cover. For business blogs, I suggest you keep the goal to a business nature and create a separate personal blog for personal topics.
Decide who will write for your blog and come up with a preliminary list of topics. If you're struggling for topic ideas you can check out one of my recent blog posts at www.bestbiz.typepad.com to get you started. The more planning you can do before launching the blog the better off you will be in the long run. Will you have a ghostwriter write posts? Will you have guest authors? Will you have one author or multiple authors?
It's important to come up with a timeline of how often you are going to post to your blog. It's easy to forget about your blog when life gets busy, but with a specified goal of the number of posts you are more likely to stick to it. There's no set magic number of how many posts to make to your blog. When you're first starting out it's ok just to post once a month until you get used to posting. Of course the more you post the easier it is for the search engines to find your blog. Eventually it's best to post 2-3 times per week. If you're going out of town, you can write several posts in advance and then schedule your posts to your blog.
What's the next step now... get involved in the blogging and social networking community and get your business out there in a big way!
Are you ready to start blogging, but don't know how to set up your business blog in order to attract more clients? The answer is laid out step-by-step in my Blogging For Business System. You can get yours at www.BestBizBlogging.com.
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