In a digital age where mobile accessibility is paramount, ForRent.com's mobile website has experienced a remarkable 53% increase in unique visitor traffic in February, showcasing the growing trend of mobile usage in the apartment rental market. This surge is even more impressive when considering the year-over-year data, which reveals a staggering 380% jump in traffic. ForRent.com's commitment to an integrated marketing strategy that encompasses mobile media, alongside print, internet, and social media marketing, is evidently paying off, providing their clients with a comprehensive suite of tools to reach potential renters.
The rise in mobile internet usage has revolutionized how consumers interact with content and services online. According to a research brief from the Center for Media Research, Americans spend an average of 2.7 hours per day on the mobile internet, with a significant 91% using their mobile devices for social media activities. The breakdown of these interactions includes:
The latest comScore report highlights the symbiotic relationship between social media and mobile usage. In January 2010, 30.8% of smartphone users accessed social networking sites through their mobile browsers, an increase of 8.3 points from the previous year. Notably, Facebook and Twitter saw their mobile user access skyrocket by 112% and 347%, respectively. ForRent.com has kept pace with this trend by integrating social media features into its iPhone application, allowing users to share apartment listings on Facebook and Twitter.
ForRent.com's mobile offerings are further enriched by an exclusive collection of over 3,600 videos, accessible through both the iPhone application and the mobile website. These videos provide potential renters with a dynamic view of properties, enhancing the apartment search experience.
Additionally, the "Save to Mobile Phone" feature on ForRent.com allows apartment seekers to text property information to their phones, including a direct link to the property's page on the mobile site, ensuring seamless access to vital rental information on the go.
To explore the ForRent.com iPhone mobile application, watch this informative video here. The app is available for download on iTunes.
For Rent Media Solutions, headquartered in Norfolk, Virginia, is a division of Dominion Enterprises. It stands as a multifaceted solution for apartment seekers, property managers, and owners, delivering superior products and customer service that yield tangible results. With a vast array of resources, including over 50,000 apartment listings nationwide, For Rent Media Solutions operates For Rent Magazine®, ForRent.com™-The Magazine, and publishes 100 magazines across more than 190 markets. The company also manages several additional websites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™, all dedicated to meeting the diverse needs of the apartment industry.
Dominion Enterprises is a leading marketing services company catering to various industries, including automotive, real estate, and employment. The company offers a wide range of technology-based marketing solutions such as internet advertising, lead generation, CRM, web design, and data management services. Dominion Enterprises boasts over 45 top-tier websites with a monthly reach of more than 16.7 million unique visitors and publishes over 450 magazines with a combined weekly circulation of 4.3 million. Based in Norfolk, Virginia, Dominion Enterprises employs over 5,400 staff across more than 200 offices nationwide. For more information, visit Dominion Enterprises.
Erica Campbell Ascends to Director of Marketing at For Rent Media Solutions
Erica Campbell, previously the Senior Manager of New Media Marketing at For Rent Media Solutions, has been elevated to the role of Director of Marketing. In her new position, Campbell will spearhead consumer marketing strategies for both For Rent Media Solutions and its affiliate, Homes.com, enhancing the company's presence in the multifamily housing sector.
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