It is not a secret at all that the clicking rate of banner ad is continuing to decline, many marketers are also trying a variety of ways to make their ads stand out and attract the user's click successfully.
But how on earth to do to make your ads avoid becoming a "network junk" and get higher clicking rate?
By making statistics of the advertising on our mailing ads website, we receive the following six conclusions:
1, the banner ad with more texts has higher clicking rate.
The content of most banner ads gives priority to graphics and color, but it is difficult to stand out because of this if you apply the same method. The user can not understand your products and services only by looking at the pictures. So you can choose to add some sentence s of introduction or the words that show the value of the product in ads using banner makers, making the consumers would like to learn more after reading these words. As a result, the clicking rate of advertising will go up.
2, the power of “behavior calling" is overrated
The so-called calls to action (behavior calling or users’ behavior calling) is a marketing tool, for example placing fake click button or link in order to attract and stimulate consumer’s buying behavior in the ad. According to our statistics, the clicking rate of ads without using the CTA has not too much difference with that of the ads that use CTA.
3, the clicking rate of the ads containing price information is not high.
If your ad costs are fixed and not to engage in special promotion, price information is not recommended to put in the ads; if you based on pay-per-click, this method is actually feasible, it can help you to filter out non-potential buyers in advance.
4, the face appears in the ads will not have much help to the clicking rate.
5, free stuff is always popular.
The ads containing "receive free" usually have low clicking rate, certainly, if you have to provide new free trial products actually, or if the consumers are angry, the consequences will be very serious.
6, inset information of discount in the ads
Compared to the "free", the stimulus of information of discount to consumers may be lower, but it would be a good way.
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The latest "The world's most livable city" survey report released in 2012 by the British "Economist Intelligence Unit" (EIU), Adelaide was ranked fifth. As the capital of South Australia, this city with a long history is dubbed a variety of reputations such as "green capital embracing the nature”, "the leisure city with happiness and enjoyment" and" innovative city that inspires ideas" by people who like it.
