IKEA knows its customers ... extremely well. This has been instrumental in the company’s successful worldwide expansion.
The Networking Hat Trick You Don't Want to Score
Hat tricks are good ... at least in hockey. but they aren't necessarily so in networking.
Rethinking the Golden Rule in Customer Service
In the realm of customer service, the age-old adage of treating others as you would like to be treated—commonly known as the Golden Rule—has been a guiding principle for many businesses. However, a deeper dive into customer interactions suggests that this well-intentioned approach might not be the most effective strategy for fostering customer satisfaction and loyalty. Tailoring the customer experience to individual needs and expectations can lead to more impactful word-of-mouth marketing and a better alignment with client desires.
The Golden Hour Is Critical to Your Success
The Golden Hour is just as important to the health of your business as it is to the health of someone who had suffered trauma.
