Tips to Get More Customers on Your Business Board

Business would not be in any picture without customers. It’s the customer who brings the business in the mainstream. Just imagine how a cab-driver would carry on his driving if there would be no passenger. Obviously, clients or customers are the vertebrae of any business.

John Keats quoted once as “Nothing ever becomes real until it is experienced”. 

How can you skip the link that generates business? Dominos could not be the brand until 85% of global people remember its story. The prime reason of Google’s promotion is huge rise in the intimacy and its non-verbal communication with the young generation. Do you think the superfluous promotion of facebook would be ever possible if 90% of global people didn’t mention about it in their stories? 

1. Happy customers return excellent reviews:

Only quality and excellent customer experience can build up long term relationship. Even the biggest brands follow the same logic. They keep their customers happy, build up loyalty and there they go.

1. Linger on customer experience: As said above, customer experience can be transformed in to a cash cow. What all you need to do is calculate their acquisition cost, multiply the count of referrals and be a buzzing name through word of mouth. 

• How to cut on customer’s acquisition cost: Before calculation, you must comprehend how to derive the value of customer acquisition. It works on this basic formula:

Lifetime Value of the targeted persona= purchase/year X purchase size X loyalty duration.    

Let’s put some value into it. Suppose 1 teenager (purchase size) buys 50 notebooks (purchase/year) of a brand a year and stays stuck to the same brand till 2 years (loyalty duration). The overall lifetime value of the teenager would be calculated as:

($50X 1)X2= $50X2= $100

The customer acquisition cost gives you the lifetime value of a customer in terms of total revenue of the company. Once the list of most loyal and valuable customers is derived, it would be a walkover to decide who should be kept happy to. 

• Grow referrals: Good reputation surfaces you in the buzzing. But how is it possible? It’s pretty simple. Great service, exceeding client expectations and unexpected offers let your target audience talk about you. And once they made up their mind that you are there with such exclusive offerings, then they always tend to refer you. Keep them engaged with surprising promotional items. And what a great gift your offering would be if your personalized products provide lifetime value that they remember for good!    
• Word of mouth publicity: Bragging about a particular brand via communication is known as word of mouth publicity. It’s obvious that happy clients love to share their good experience in their chats and gossips. And if your brand quality gets successful in doing so, you are done with your promotion. They would feed their family, friends and relatives what they experienced. Consequently, you pop on the cover of every magazine. IT consultant often narrates this shortcut to get more customers cost-effectively. Isn’t it so simple!  

1. Challenges: The way to win referrals is so easy. Bear in mind that customers are the heartbeat for any company. They tend to breathe life into an organization. But winning them is a daunting challenge. You can emerge as a winner to get them on your board while keeping these points in mind.

• Keep eye on customer experience: As analytical tools and applications are widespread, it’s a piece of pie to trace your customers’ action. Catch on what they love to browse because this action determines their intentions. The time spent on a particular product can let the merchant know if that product would be shortlisted in surprising offerings or not.  
• Audit the customer’s data for catching insight: Go through customers’ data intensely. Their insight underlies there. What they like & dislike can be filtered as per demography. So, you have the option to cater personalized experience to them.
• Create a personalized strategy: After auditing customers’ data, you comprehend their intentions. Thereby, draft a strategy to let them enjoy personalized touch point.
• Listen to what customers want to say: Hearing on the grapevine can deliver wrong message. But the audit report that is generated through filtering real-time data tells the reality. Listen to it. Go through their demands and intentions through live chat and messaging bots, as facebook provides. You would feel in the air by getting loyal customers for good.
• Observe your online storefront: Your online storefront is your window to reach to your target audience. The traffic can come through social media navigations and directly also. So, keep your eyes on the CRM and inquiries that are put in the inbox.