Creating an attractive candy display that’s fun for your customers and profitable for your store involves more than just ordering some candy and putti...
Creating an attractive candy display that’s fun for your customers and profitable for your store involves more than just ordering some candy and putting in out on your floor!
Tip #1: Strategically Place Your Candy Display
When you’re deciding where to situate your candy display,
you must consider two things.
First, where will you have the most space for it? Candy displays are fun and profitable for nearly every kind of retail business, but if you just cram your display wherever you can find an extra square foot of space or two, not only is it going to be unattractive, but it’s also going to be inconvenient for your customers which will eventually lead them to ignoring the display altogether.
Second, where are your target customers most likely to see it? If you want to make sure your young customers, like children, see your candy display, situate it close to other kinds of merchandise meant for them such as toys. If your candy display is small and meant to attract customers on the go, place it near your checkout register.
Tip #2: Choose the Right Candy Containers
You might think that “choose the right candy containers” sounds pretty obvious, but you’d be surprised how often storeowners find themselves stuck with the wrong display fixtures. This wastes time and money.
When ordering your candy containers, you have to think about the amount of display space you have to work with (Can you get away with several large fixtures? Do you only have space for one or two small fixtures?), any special needs your candy has (Is your candy wrapped or unwrapped? Should your containers have lids? Does your display need a scoop for customers to access the candy?, and any special requirements you have to meet (Does your health department require you to display unwrapped products like Jelly Belly candy in acrylic dispensers?).
Considering these factors before you order your candy containers will save you time and money.
Tip #3: Buy Candy in Bulk
Not only does buying your candy in bulk help you save money by helping you get the most candy for the best price, but it also helps you save time.
When you buy bulk products, such as
bulk Jelly Belly candy, it helps you keep a candy supply readily available for when your display starts to get low. Depending on how much bulk candy you purchase, this means for a little while all you’ll have to do when this happens in go to your stock room, grab some more candy, and restock your display. You can save taking inventory and placing orders for when you have time instead of when your store is busy!
