Trends in the Use of Video Squeeze Pages - A Guide to Using Them to Build Massive Lists

With the Cyber Space going all out on spammers, Internet marketers are doing all they can to evolve legitimate techniques to get hold of people. One of them that is very mature and efficient in its functioning is the Video squeeze page. Since it is very important for a marketer to know it all, I have compiled for you the trends in the use of videos on squeeze pages.

A professionally created product description video has been found to immensely attract visitors as it is easier to watch a video rather than read text. Also it is easier to understand a concept better with a video.

There are others ways videos are used. You can also offer to give the video as your sign up gift. What you can do is, show a part of the video and then offer to give the complete video if your visitor signs up. This tactic works very well. But in order for it work well, the video has to be astounding and capable of keeping the visitor on the edge.

A good video speaks magnitudes. It communicates an idea practically and hence is easier to trust. It also creates a relationship based on empathy, understanding between the marketer and the visitor. The visitor can be certain that the marketer knows what he is looking for you. Incidentally it is this understanding that a visitor looks for on squeeze pages when he is browsing through them. The first page that strikes a chord, he ends up on that.

Some marketers also choose to have multiple videos. While few of them may talk about a product, the others may talk about something that is relevant but not the product exactly. Some may be experiences of other users or testimonials; others may be presentations that describe the actual use of the product or its use with another product that the marketer is associated with.

There are still many other uses that videos are put to. Irrespective of what you want to put, you must remember that video making requires skill, time, patience and experience. Many marketers are hard pressed for time and do not have the required skills and knowledge. Hence to get the desired results in minimum time and expense, hire an experienced professional who has a diverse clientele which would imply he has sound knowledge of all kinds of market niches.