Using Large Plastic Containers in Your New Candy Store

Whether you opened your doors last month or you have yet to set foot in the establishment, the ideas below will help you with ideas for using large plastic containers in your new candy store.Increase Countertop SalesYour checkout counter is an ideal place for creating a point-of-purchase display, also known as a POP display. POP displays are designed to help increase your sales by situating merchandise in front of your customers as they’re checking out. You can use large plastic containers to organize and display this merchandise.The important thing to remember about countertop displays or POP displays is that not only does the merchandise need to line up with the tastes of the usual kinds of customers you get, but it also needs to lend itself to a “quick and easy” last-minute purchase. For example, individual gumballs or lollipops make great POP merchandise; a full size candy bar 12-pack doesn’t.Create Flexible, Diverse, and Convenient Floor DisplaysCountertop displays, such as POP displays, are great ways for last minute sales increases, but obviously you also want to get your candy close to your customers as they’re still in full shopping mode, too. Pairing large plastic containers with other display fixtures – such as floor display racks or tabletop displays – is a great way to get the containers off the countertops and closer to your customers as they’re shopping. Of course, you must choose display racks sturdy enough to safely hold the large plastic containers filled with merchandise. You might also want to choose rolling display racks so you can easily move them from one location to the next, and make sure you situate the racks in ways that make customer movement around and through the displays easy and convenient. Set Up a Sample Display for Your CustomersMaybe your store has a brand new kind of lollipop, or maybe you want to promote a certain wrapped candy that hasn’t been doing so well in sales. You can use large plastic containers to create displays of these candies and offer samples to your customers. You can create these displays anywhere in your store you’d like, but one of the most effective places is near your store’s entryway – it helps attract customers!You might think small containers would fit the bill better than large plastic containers when it comes to creating a display of sample items for your customers, and that might be true. It all depends on the size of your store, the usual volume of customer traffic, and the size of the sample items you’re offering your customers.