Utilize the Power of Testimonials and Quickly Grow Your Business

We all know how effective referrals are. Well, testimonials are a close cousin to referrals. So close, in fact, many people view them as being just as advantageous, if not more so. You see, referrals come about when the opportunity arises. But we are not in complete control. With testimonials, however, we have total control. We can write a testimonial for others at our choosing.

The reason we can write testimonials when we want to is because we are not limited to any specific topic. Any is fine. You can write about the work they have provided you or someone you referred them to. You can write about something they have done in the community. You can write about how you admire their professionalism or their desire to help others. The ideas are almost endless.

There are benefits for you, too. The people who receive testimonials are appreciative and want to return the gesture. Don't be surprised if you start receiving referrals from them. Then there's the exposure. Most people include the testimonials they get in their marketing materials and on their web sites. They often frame the most special ones and hang them in their offices for others to see. As a result, your name and company are exposed to people who may otherwise not have heard of you. You never know where this may lead.

Make time every month to sit down and look through your list of contacts, business associates, clients, and others. Determine for whom you can write testimonials. After a while, this will be second nature for you and others will greatly appreciate your consistent efforts and the recognition they receive.