Visual Merchandising for Retail Store
Visual Merchandising helps to attract people or customers by displaying goods for sale and boost sales activity. It is also known as merchandise display design which makes them appealing and attractive to shopper in a retail store.
Many elements can be used by visual merchandisers in creating displays including color, lighting, sound or music, smells, digital technology and interactive display to catch customer's attention and to eventually make a purchase. These elements will make a successful outcome when combined together in a proper ratio. The very important factor to retail store in attracting and keeping consumers is visual elements which is how you visually organize these elements and how often your rotate theses elements inside your retail space.
Visual Merchandising requires logic, organization, creativity, and inspiration. When a retailing environment makes "visual sense", a customer will be naturally attracted to the space, enticed to come in, convinced to stay and shop and, most importantly wants to buy! It creates a positive image of business and results in interest, desire and action on the part of the customer. The challenge for retailers is to adapt the changes through evolving needs and wants of their customers.
Other retailers often use End Caps to promote new products and to inform customers of those products' specific benefits. New store design not only use visuals to plan fixture placement, they also use visual merchandising techniques to design store decor.
* End Caps
* Visual Cues
* Store Signage
* Digital Signs
Props & Display Tools
* Furniture or Tables, chair, etc.
* Focal Point
Customers will shop with you. They expect a certain standard from your brand which is typically unique and reinforces your brand values. From website, campaigns, point of sale (POS) material through to the products and services you sell including your staff and how you treat your retail store selling space.
Product is sourced. It's important that you are showing products in your display that are relevant to your customers and must be organized. Look for your window display inspiration to come from the products colors, shapes and sizes, symbols, slogans, and do a survey if those items are relevant to the customers. Product that does not perform and hasn't done well let them go. They may identify if it's not something they want but with the right inventory assortment and the right mix of opportunities for customers to be engaged with. Customers love to be engaged. There is sure to be something that's right for them. It must be plain and simple. Your retail store could do better.
Visual Merchandisers will be responsible for visual display, inventory management, and merchandising training for one or many retail stores. The support of signage is very useful for your retail store merchandising design. It's impossible to tell the customers if you only have one customer in your store at any given time. Through a combination of signage, product overviews, let "words" do some of your talking.
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ABOUT THE AUTHOR
TouchPoint Worldwide specializes in Visual Merchandising, and store display & design provides visual services for department and specialty stores.
ADA Signs | Visual Merchandising